As you know, every social network has its own audience. There is a lot of research being done on this topic right now. Each site, knowing its audience, tries to make sure that users do not use other sites. Platforms adopt the "chips" of other platforms in order to pull a part of the audience to themselves. For example, short videos from TikTok are now also on Instagram.

Social media users are growing every day. Analysts examine user pages in social networks and pay attention to such characteristics of the consumer: gender, age, ability to pay, geographical location, hobbies and interests.
In order to decide on which platform you will find like-minded people and it will be more interesting for you, you must know the features of each platform.

VKontakte is one of the first social networks that gained popularity among Russian-speaking users. One of the advantages is that you can set narrow limits and parameters for searching for products and interest groups. It was one of the first platforms where users communicated, listened to music, played. However, with the advent of new web2 platforms, this site is no longer in such demand as before.

Ok.ru
The users of this site are predominantly middle-aged women. Here they share recipes, information about discounts and good places for a budget family vacation.


Facebook
The international network has a special advantage - the target audience here is better and more solvent. Despite the fact that the interface may seem inconvenient at first glance, here you can find an audience from different parts of the globe.

Instagram
The network is fast-growing, international and…women's. More than 75% of users are representatives of the beautiful half of humanity. A distinctive feature is the binding to mobile networks. It was here that it became popular to make money on “blogging”. People with large audiences began to advertise other people's products and services.

Of course, there are many other web2 social networks. To list everything is not enough characters for the article.

Now a lot of web2 users are complaining about deleting accounts and posts for no reason. Each user, one way or another, faced censorship.
In addition, our social media pages provide too much information about us. When using web2 platforms, we are required to register with personal data and agree to the privacy policy of each platform. Otherwise, we simply will not be able to use the platform.
Sometimes we are forced to publish on social networks not all the information we want, because we know that all the information that got on the Internet is analyzed by third parties.
Based on our search queries, likes, shares, marketing agencies evaluate preferences and interests in order to offer products that we will definitely want to buy. Banks can analyze the pages to analyze the solvency of customers. The presence, for example, of inappropriate photos and dubious friends can be a reason for refusing a loan for a large amount.
The employer often views the pages of his current and future employees. It can even lead to rejection of employment or dismissal. Cases are especially frequent for employees of state institutions. I think many have heard about the discussion of the photo of the teacher in a bathing suit on vacation in one of the social networks.


Solcial is a decentralized social network that allows users to monetize content by earning revenue directly from subscribers. Solcial promotes freedom of speech by allowing users to interact without fear of being banned or censored. The platform is still undergoing closed testing, but has already attracted a lot of attention.
It is still difficult to guess what audience will be in Solcial. But I am sure that many users will prefer this platform to web2 social networks.
In Solcial, registration will take a minimum of time. You only need a public wallet address. You do not need to provide any more information about yourself. That is, you can always remain anonymous if you wish. No one else will analyze your social media profile. Marketing agencies will not be able to buy user data for their own purposes, because all data and content is protected using new P2P and IPFS technologies.
Perhaps, at first, the platform will attract only users from the crypto world who are familiar with the words blockchain, web3, decentralization, and others. But why shouldn’t this platform become a window into the crypto world for people who are not familiar with cryptocurrencies? I note that every day there are more and more people interested in cryptocurrency. And to use the platform, you do not need much knowledge in cryptocurrency. It will be as simple as registering, for example, on Twitter.
I am following the development of the project. If you also want to be among the first to try the functionality of the web3 platform, then subscribe to the social networks of the project. 

Discord: https://discord.gg/xJbMg3XJH9
Telegram: https://t.me/solcial
Twitter: https://twitter.com/solcialofficial
Blog: http://blog.solcial.io/
Website: https://solcial.io
Email: [email protected]