As a newbie in the crypto world I'm just starting to get a faint grasp of blockchain technology and how it can impact things outside of crypto. As someone who has been in marketing for a few decades, the change in the industry has been immense. Back in the day, one message went to a massive group of people (think TV advertising). More recently, advertising can target (or geotarget) the right message to the right person in the right location at just the right time. Goldilocks would be so proud of the industry today.
Still, to achieve this involves a lot of middlemen. Can blockchain help remove some of these middlemen and get things "just right"?
Enter Adshares, a decentralized advertisement marketplace that uses offline auctions small payments in Adshares cryptocurrency ($ADS) which allows for very reasonable pricing for ads. It all started back four years ago when developers built the protocol that lets anyone build their own adserver using available open source blockchain code. Essentially the team at Adshares created a transparent ecosystem which is fair for all those who participate on what they term as a "Web3 protocol for Metaverse space monetization".
Why is this approach important? Well the online advertising space has become more centralized with a small number of dominate players with a large number of intermediaries standing between the publishers and those wishing to advertise on their platforms. The most well known player in this space, Google Adsense, takes roughly a third of the money when it comes to their advertisers budget to simply connect the ads to their publisher. That is a hefty price to pay. A decentralized process along with fewer intermediaries will greatly reduce fees putting more advertising dollars to work.
The team at Adshares has a large established network of cryptocurrency publishers while also offering ad space on top cryptocurrency sites. They also allow users to rent space inside Metaverse, blockchain games and NFT exhibitions. The possibilities are endless to reach your targeted audience.
Adshares has partnered with In cooperation with NOWpayments, low minimum payment methods now include: Bitcoin (BTC), Bitcoin Cash (BCH), Bitcoin Gold (BTG), Bitcoin Diamond (BCD), Ethereum (ETH), Zcash (ZEC), Litecoin (LTC), Monero (XMR), Cardano (ADA), DASH (DASH), Verge (XVG), TRON (TRX), DigiByte (DGB), Horizen (ZEN), TrueUSD (TUSD), EOS (EOS), FunFair (FUN), DigixDAO (DGD), GAS (GAS), Groestlcoin (GRS), BNBMainnet (BNBMAINNET), Stellar (XLM),, Waves (WAVES), Ripple (XRP), BinanceCoin (BNB), NEO (NEO), Zcoin (XZC), Paxos (PAX), Decred (DCR), Tether (USDTERC20), Tael (WABI), QTUM (QTUM), Huobi Token (HT), Basic Attention Token (BAT), Komodo (KMD), BEAM (BEAM) and more.
Want to profit share off Adshares? In theory, you just have to get yourself some $ADS tokens.
Advertising, welcome to the world of blockchain - may you be changed forever!
