The demand for a standard protecting and promoting the value of creative data comes from citizens, creators, and investors.
Habeas corpus
John Locke showed that labor and creative work are a continuation of the body of the persona. People who do not own their works are slave.
In a State of Right, free citizens own their work. It is part of habeas corpus. Using somebody else’s creation without the consent of the creator is stealing.
Ecological balance
New creations are needed to face climate change. The creation of the blue led has saved a lot of energy. Thermic insulation produces near-zero consuming buildings. The potential for creative renewable energies is considerable.
Awareness is the first step for humanity to return to ecological balance. New communication and innovating standards can change human behavior. As an example, the Creafree Standard implementing ownership and responsibility introduces consciousness and ethic in the process of creating new products.
Means are available. $100 billion per year has been budgeted by COP21 to face climate change. The author’s right needs to be implemented to make disruptive creations attractive for investors. Return On Investment is then guaranteed and assured by property mortgage, backed on long term life ownership, plus at least 50 years after death.
Authenticity
Today, the value of a piece of art depends for an essential part of its authenticity. An original is sold for millions. A perfect copy is worth nothing. The authenticity certificate is decisive.
The authenticity demand is also attached to series. Brands that ban anonymous products and services and introduce quality and responsibility are more and more valued. Customers want to know the origin of the products they buy.
Experts forecast that 60% of the products that will be sold in 2030 do not yet exist today. In 2030, most of the products and services will be marketed as authentic products, whose creators and origin are known. As a result, junk and polluting products will be reduced. The world market for authentic products will represent more than $50 trillion.
Authenticity equals quality plus responsibility. The responsibility of the creator imposes the high quality and the environmental friendliness of the products and services derived from his creation.
