You can make over 400 billion dollars by reaching 7.7 billion unreached people with your offers, content, products, and services

Find out:

• How do I make over 400 billion dollars?
• What are the benefits of making your content accessible and why is accessibility important?
• How to convert 7.7 billion people as your clients who face accessibility challenges?
• How to promote your content to a wide audience of people with disabilities?
• How do you make your content available in multiple formats?
• How to create a community around your content?
• How do accessible content and Alt Text improve SEO?
• How to write and add image descriptions to your images for people facing accessibility challenges?

 

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How do I make over 400 billion dollars?

You can make over 400 billion dollars by reaching 7.7 billion unreached people with your offers, content, products, and services when you make them accessible. 400 billion dollars is just 5% of 8 trillion dollars. 8 trillion dollars is the collective estimated purchasing power of these people who are facing different physical and other types of challenges. Let us see how to reach around 7.7 billion people and try to make approximately 400 billion dollars in this blog post.

What are the benefits of making your content accessible and why is accessibility important?

Imagine you and your team making a positive impact on the lives of over 7.7 billion people. Some are fighting out their daily challenges while living with temporary or permanent challenges. They might be related to vision, hearing, speaking, and loss of one or more limbs, mental and neurological conditions, weakness and functioning of muscles, loss of muscle function, spinal cord, developmental and learning disorder, bipolar mood disorder, chronic pain in some part of the body, genetic disorders, or some rare diseases.

How would you feel if approximately 7.7 billion people team up with you and become your loyal advocates and ambassadors and recommend your products and services to everyone they come in contact with? Can you do the math and see how much potential this huge group has to make you and your company the next Apple, Google, or Alphabet? If your work really makes their lives simple and comfortable and if they bless you, would it not change your life and the lives of your loved ones?

Currently, the estimated purchasing power of these challenged people is between 6.5 and 8 trillion dollars. If you and your company get just 5% of the collective purchasing power of these people who live with some of the other challenges minus the people referred to you by these loyal customers, you as an individual or your product company would make 400 billion dollars.

2398 lawsuits were filed in 2022 against companies. Companies paid a penalty of 10 to 20 billion dollars all over the world between 2019 and 2023 for not adhering to digital accessibility standards. Accessibility standards such as the Web Content Accessibility Guidelines (WCAG). These statistics are crucial proof and prove the importance of accessibility.

It’s wise to reap the benefits of accessibility rather than getting penalized for not adhering to accessibility standards.

How to convert 7.7 billion people as your clients who face accessibility challenges?

• Create high-quality content that is relevant to the needs of people with disabilities.
• Use clear and concise language that is easy to understand for people with cognitive or learning disabilities.
• Make sure your content is accessible to people with visual impairments by using alt text for images, providing transcripts for videos, and using descriptive language.

How to promote your content to a wide audience of people with disabilities?

You can promote your content on social media and networking platforms and gaming platforms exclusively created for people who face different accessibility challenges such as Autistic Hangout, The Mighty, DisabledParents, Blindness Speaks, SpecialEffect, SpecialEffect Chat, Autistic Gamers, Deaf Gamers Society, Disabled Gamers, and DeafLife.

• Share your content on social media platforms that are popular with for people who face accessibility challenges, such as Facebook, Twitter, and LinkedIn.
• Submit your content to accessibility and disability-related websites and blogs.
  
  
• Partner with organizations that serve people who face accessibility challenges to promote your content.

How do you make your content available in multiple formats?

• Provide your content in text format, as well as in audio and video formats.
• Use accessible fonts and colors for your text.
• Make sure your videos are captioned and your audio content is transcribed.

How to create a community around your content?

• Encourage people who face accessibility challenges to leave comments on your blog posts and articles.
• Host online forums and discussion groups where people who face accessibility challenges can connect with each other.
• Organize online events and webinars that are relevant to the interests of people who face accessibility challenges.

How do accessible content and Alt Text improve SEO?

Let’s harness the power of Alt Text for SEO success.

Alt text, or alternative text, is a textual description of an image that provides valuable information to search engines, assistive technologies, and visually impaired users. It plays a critical role in image search engine optimization (SEO) by helping search engines understand the content of images and rank them accordingly. Additionally, high-quality alt text ensures that your images are included in Google's Search Generative Experience (SGE), which provides users with a comprehensive and visually appealing snapshot of key information. When creating content, it's essential to consider how your audience prefers to consume information. In many cases, searchers desire the image itself embedded within the webpage, especially for visual guides or tutorials. By optimizing alt text with relevant keywords and descriptive phrases, you can significantly improve the visibility of your images in image search results. Alt text remains a crucial element for optimizing images and enhancing overall website performance, both for SEO and user experience.

How to write and add image descriptions to your images for people facing accessibility challenges?

If you want to know how to add user-friendly image descriptions to your images, you can refer to this blog post.

Let us understand how to make content accessible for everyone and how accessibility and inclusive content impact user experience from this insightful and engaging discussion happening in the UX team.

Greg (UX Researcher):

To make your content accessible, Web Content Accessibility Guidelines (WCAG) suggest four principles: perceivable, operable, understandable, and robust.

WCAG Principle #1: Making content and UX copy perceivable:

Alisha (UX Writer):

To make content perceivable, I take the following actions:

• Include image captions. They can be easily read by screen readers and translated into braille.
• Add alternative text to the Alt Text attribute to describe images.
• Add close captions for videos, and
• Increase visual contrast of the text and the background.

Here are some examples of Alt Text that help users who are facing visual challenges.

Image: Shopping Cart Icon

Alt Text: "Cart icon. Click on this icon to view and manage your selected shopping items on the 'Checkout' page."

Image: Responsive Mobile Navigation

Alt Text: "Mobile navigation menu. Access this menu if you want to browse content effortlessly on your mobile."

Image: Fitness Tracker App Dashboard

Alt Text: "Fitness tracker app dashboard. Monitor your progress, set fitness goals, and maintain your fitness on the 'Activity' page."

Pretty (UX Designer):

These examples of Alt text image descriptions provide context, they focus on the functional aspects of the images and are concise.

Alisha (UX Writer):

You can refer to this checklist for writing image descriptions. A friendly cute little owl has given this checklist to me. Refer to the checklist.

Shon (Accessibility Expert):

Providing descriptive alt text ensures that users facing visual challenges receive useful and helpful information about the image that assists them in completing their tasks without any hurdles.

Alisha, Dittowords, and Prowriting are excellent UX writing tools that can assist you in writing UX copy and accessible image descriptions.

In the next blog post, we will see how to apply the "operable" principle and make content more accessible.

 

You can support my content by tapping on the Thumbs-up icon at the end of this blog post. You can also send a free Tip to me. When you Tip another writer, you also get a percentage of the Tip amount. Tips are deducted out of the rewards pool of Publish0x and not your account. 

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Author's Note: The opinion expressed here is not investment advice, is provided for informational purposes only, and reflects the opinion of the author only. I do not promote, endorse or recommend any particular investment. Investments may not be right for everyone. Every investment in the market and every trade you make involves risk, so you should always do your own research before making any decision. I do not recommend investing money that you cannot afford to lose, as you could lose the entire amount invested.