We can describe advertising as a very common form of communication today that is used to promote and sell a certain type of good or service. Advertising is a phenomenon constantly present in our lives and we can point to the emergence of this phenomenon towards the middle or the end of the 19th century when mass societies began to be generated. In this sense, advertising depends to a large extent on the formation of a mass society that can access mass literacy, information and consumption, these three being the proper and necessary pillars of advertising.
Advertising is important today in our societies if we take into account that both large companies and individuals advertise their products or services at various levels of social mass. Thus, it is common to find spaces or areas where the figure of the public is presented, completely filled with advertisements. Some examples of these spaces or areas can be the media (through advertisements) as well as the same sidewalk or street where advertisements are present everywhere. In addition, specially designated spaces arise for the consumption of advertised products such as shopping centers, supermarkets and businesses.
Today there are hundreds of cryptocurrencies on the Internet, for no one it is a secret that they are a great advantage as an online payment method, however, this is not all that its technology can offer, the truth is that its blockchain-based system allows It also has an important application in digital marketing.
That is why it is important to know what the future effects will be in the online advertising industry, agencies and any type of user who decides to use virtual currencies in their marketing strategy will undoubtedly have an important advantage over their competition.
The advantages are clear:
· Cryptocurrencies are decentralized, they do not belong to any country or institution.
· The transfers and movements made with them are between two parties, without the need for an intermediary.
· One of its best advantages is that the commissions are not that high.
· They use open source, so the system can be used for other applications, not only inexpensive.
· High level of security: Its main feature is that it protects transactions permanently, the encryption is so strong that it is almost impossible to hack it.
· Accuracy and transparency: All actions and transactions are reflected in a public accounting book, this record is available to everyone. which guarantees that the process consists of real information.
· Absence of intermediaries: Commissions are low because there is no third party that charges to carry out the transaction, since it is carried out from one point to another.
· Total decentralization: Since cryptocurrencies are not issued by any institution, users enter into smart contracts to carry out more personalized businesses.
Being able to appear in the first results before a Google search is important, both for a real estate agency that sells apartments in Brazil and for someone who markets Tether in Singapore.
This revolutionary technology is having an important impact in the sales and marketing area due to the appearance of new business models, this occurs because the processes become increasingly efficient. The most relevant changes expected for the future are the following.
More reliable results of advertising campaigns
Currently, the results of advertising campaigns created on digital platforms have little confidence in the sector. Because the data may be exaggerated and does not reflect the actual results, these alterations are presented to make companies feel that the campaigns are working, when in fact it may not be.
Besides, many analysis tools offer scant information, even if they access Premium subscriptions. But thanks to the blockchain, confidence in Internet paid advertising will be recovered, since they will offer real and unalterable data, because the accounting record of the blockchain is impossible to modify.
Users will have more privacy
Due to recent internet data filtering scandals, users are increasingly concerned about their privacy, now they think twice about providing any personal data to a website. This can be very damaging for those brands that want to do more personalized digital marketing strategies.
But thanks to blockchain technology, encryption is impenetrable, in this way, users will be able to offer their personal information with more confidence, likewise, little by little they will offer more and more information and companies will improve their campaigns.
Cryptocurrencies and everything that surrounds the world of trading have been a field capable of generating investments, profits and with it everything that is capable of promoting beneficial economic exchanges for the members of such exchanges.
Being able to appear in a google search on an economic matter that is taking off is essential to achieve survival in these new El Dorados.
A suitable positioning for a company capable of placing it as a benchmark in the field of Bitcoin, whether we are talking about exchange houses or virtual wallets is especially useful.
For a sector like payment systems, internet marketing is capable of generating a huge amount of euros,
Scam Protection
In 2017 and 2018 with the rise of the crypto market, scams and misleading ads also proliferated on various social platforms and Facebook was no exception.
To combat the sudden surge of dubious ads on the platform, in January 2018 after the market spike, Facebook totally banned crypto ads. At the time, it claimed that these advertisements were frequently "misleading or fraudulent."
This measure was also almost immediately replicated by Google. A few months later, both companies would make these measures more flexible, without fully prohibiting this type of advertisement.
Facebook again accepted advertising from cryptos and if the story turns out to be accurate, Google could again follow Facebook's lead and once again allow cryptocurrency advertising. However, the measure could indicate that the crypto market has evolved and that it has more recognition and fewer scams every day.
That is why I present this comparison to you, since today there are many places where you can start an advertising campaign and reach more than 1,000 people even with 20,000 satoshis or 0.01000000 ETH. As of today this would be approximately $ 1.90 USD. I will show you these two examples, the first is a campaign paid for with Bitcoin and the second is a campaign paid for by Ethereum.
In this first example, I chose the option to use the page www.coinbulb.com, starting a campaign with only 20,000 satoshis obtained a reach of 1,114 Total Views. Choosing the Active Windos AD option allows your ad to be kept open, that is, Active Window Ads
Ads will be opened in a new tab with iframe. Users are forced to view ads until ended. Price starts at 19 satoshi for 10 seconds visit.
In my view this seems like a good option compared to the following example. The campaign lasted two days the first day obtained 560 unique visits and the second day 554. The campaign was carried out globally with the majority of visits in Pakistan, Philipines and India with 186, 103, & 79 respectively.
The second example I chose is adeth.cc, and if your question is why I chose these pages ?, the answer is that I chose among so many options these pages since they have very few users, this I do because in the following days In my next post I will make a comparison to have a clear idea if these options are better or it is better to choose a platform with a greater number of users such as Coinpayu, Cointiply etc.
That's what I'm here for, you don't have to spend your money on these silly experiments, that's why I'm here to waste money:). Well, in the case of adeth.cc I consider it to be one of the worst platforms. Well, it only allows you to choose the Surf Ads option, this means that the users who open your ad are not obliged to keep the ad open to make a profit, this is useless since nobody can see your content or product, although in this case the Ad lasts 180 seconds compared to Coinbulb's 15 seconds. The total cost is 0.01039315 eth and promises around 10,000 visits.
If you ask me my opinion, I would not choose either one, the only one that shows you clear data is Coinbulb, the only point in favor that I find of this is that for less than 2 USD it allows you to be within the reach of 1,000 people.
This if it seems to me that it is something very good and that I am sure that you will know how to use it perfectly.
My opinion is do not put money in any of these options in any case if your last option is Coinbulb ahead, but you can explore other types of platforms before ending in these two options, or you can subscribe to my blog because I will continue making comparisons and we will know What is the best platform to start your advertising campaign through Cryptocurrencies.
Thanks for reading, I wish you the best, have a great day or a great night🤗
