These are three limited-edition M&M’s products, such as exclusive packets with all the classic six colors of the candies, plus some customized with the image print of Bored Ape Yacht Club’s KINGSHIP group members, namely Captain, KING, Arnell, and Hud.  Three hours after the announcement, the company warned that one of the exclusive packages was already sold out. 

In actuality, the business only intends to provide 10,000 limited-edition products of this collection, in gift boxes and jars.

The Bored Apes supergroup KINGSHIP is the first to collaborate with a well-known company. It is a collective of 5,000 Key Card NFTs committed to diversity and honoring rock and roll pioneers.

The Mars Group, which owns the M&M's trademark, agreed to a licensing agreement with Universal Music Group's 22:22 label to utilize a collector's Bored Ape NFT pictures.

With a brand as well-known as M&M's, the firm realizes it needs to be more imaginative than ever, which is perhaps why it is looking into novel marketing and communication strategies, according to Mars Global Vice President Jane Hwang Yuga

Source https://cryptonomist.ch/2022/08/25/mms-limited-edition-bored-ape-yacht-club/?amp=1