guy-in-adtech

A personal blog focusing on the AdTech & Martech ecosystems.

Sponsoring virtual events: the new marketing trend

15 Jun 2020 6 minute read 2 comments romain-bourgois

"Marketing provides free content to internet users." People mostly associate this sentence in a classic scenario: they get free news articles financed via IAB ads. Still, many more scenarios exist and new ones are often created. Online advertising ev...

Sponsoring virtual events: the new marketing trend

The covid-19 against the AdTech

26 May 2020 3 minute read 0 comments romain-bourgois

Since the covid-19 outbreak, the AdTech ecosystem is having a hard time.Advertisers' budgets are decreasing, publishers' traffic is skyrocketing, and technology providers are trying to survive. I belong to the lucky ones, my company is thriving, and...