Trivago and travala are now partnering to offer cryptocurrency payments.

The collaboration between the two platforms will allow the merger of Travala’s catalog of more than 2.2 million accommodations in the Trivago interface. Travellers who choose a Travala-affiliated accommodation via Trivago will be able to easily switch to the Travala portal and pay for their trip.

More than 100 cryptocurrencies will be offered to make payments. So you can. Travala’s AVA Smart program currently encourages users to pay with bitcoin or AVA, its proprietary token, for qualifying bookings. In 2024, 78% of the platform’s transactions used digital currencies. Trivago executives have noted that the alliance is diversifying travellers' choices while introducing cutting-edge financial solutions. This step builds on Travala’s previous links with Skyscanner and KAYAK, amplifying its presence in the main travel aggregation ecosystems.

This example shows us that technical and legal barriers are gradually disappearing for the adoption by large companies of modern payment systems integrating payments with cryptocurrencies. It is very likely that this type of announcement will become widespread in the coming years.