Examined the whole book to distil their varied expressions into universal insights     1. Lead with your passion because entrepreneurship is a marathon, so you need it to stay motivated 2. Formulate a clear vision. Know what you stand for and what you want to become 3. Work hard to gain domain expertise. Be the guru who comes to mind when people think of your field 4. Be prepared to sacrifice a lot of things to realise your vision 5. Put your personal touch on your product/service. This will become your Unique Selling Point 6. Make time and space for your creativity and innovative ideas to emerge 7. Iterate as fast as possible. Fire bullets; then when results are promising, fire cannonballs 8. Make mistakes. They are opportunities to improve your decision-making skills and hone your instincts 9. Take calculated risks. You can’t expect to know everything. Use your gut feel to take the next step forward. Be comfortable with being at the edge of your comfort zone 10. Stay 100% focused. Don’t let your energy be all over the place. Optimise whatever limited resources you have 11. Stay curious and humble. You can learn something from everyone around you