(this is not investment advise just opionion) Before I even noticed the stock I noticed the packaging.  A peel open can next to one that requires a can opener.  I certainly wouldn't get rid of the can opener just in case but it shows you they have the money to invest in packaging and equipment.

The company itself is a dividend king raising it's dividend every year since before alot of people were. born.  It has little debt and what they do have they are paying off.  I won't make any judgement as to the multiple but if it goes down and you have cash it could be Christmas.  Certainly the likely hood that the company will be there is fairly strong.