Telegram will use toncoin as a means of payment for its new advertising strategy, sharing 50% of profits with channel owners.

Toncoin, one of the top 20 cryptocurrency projects, will be used by Telegram, a messaging platform, as a means of payment for its new advertising strategy.

Telegram Will Use Toncoin for Advertising Platform Payments

Pavel Durov, founder and CEO of Telegram, stated that toncoin will facilitate payments for customers of his advertising platform, announcing that they will share 50% of any profits from these advertisements with channel owners.Telegram, one of the largest messaging and communications platforms, has announced that toncoin , one of the top 20 digital currency projects, will be at the forefront of its new ad monetization policy.

While Telegram has monetized some of this activity by displaying what the company qualifies as “privacy-aware” sponsored messages on major channels, Durov stated that this strategy only allows for monetization of 10% of this activity.

Pavel's new monetization plans include opening up the Telegram advertising platform to all advertisers in more than 100 countries. Durov explained that toncoin will provide the payment functionality necessary to manage these economic activities using cryptocurrencies.

Durov stated:

To ensure fast and secure ad payments and withdrawals, we will exclusively use the TON blockchain.

Pavel Durov, founder and CEO of Telegram, reported that the company will implement new strategies to monetize the more than one trillion daily views registered by broadcast channels. Furthermore, Durov revealed that 50% of the revenue earned from these ad sales will be distributed to channel owners in March, replicating the model also implemented by X (formerly known as Twitter) on its platform.

Durov hopes this will start a "virtuous circle," allowing channel owners to monetize and promote their content with funds generated from their advertising revenues.

What do you think about Telegram's new ad monetization strategy and use of toncoin? Let us know in the comments section below.