Brave is taking the matter of your privacy highly personal as it filed a formal complaint against Google with the lead General Data Protection Regulation (GDPR) enforcer in Europe.
It is a well-known fact that Google and the other internet giants make more money from users’ data than from any other business they run. In fact, their main business is “data mining” for profit.
According to Dr. Johnny Ryan, Brave’s chief policy and industry relations officer, Google is abusing its power by sharing users’ data collected through various channels it controls and creating a “free for all” data warehouse.
This is in clear violation of the GDPR Article 5(1)b which requires that data be “collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes”.
“Google has personal data about everyone. It collects this from products like YouTube and Gmail, and many other Google products that operate behind the scenes across the Internet”, said Dr Ryan.
“But merely having everyone’s personal data does not mean Google is allowed to use that data across its entire business, for whatever purposes it wants. Rather, it has to seek a legal basis for each specific purpose, and be transparent about them. But Brave’s new evidence reveals that Google reuses our personal data between its businesses and products in bewildering ways that infringe the purpose limitation principle. Google’s internal data free-for-all infringes the GDPR”.
In addition to filing a formal complaint against Google with the Irish Data Protection Commission, Brave has also written to the European Commission, German Bundeskartellamt, UK Competition & Markets Authority, and French Autorité de la concurrence to make a stronger case –showing its commitment.
If none of these regulatory bodies take action against Google, Brave has suggested that it may take the tech giant to court itself.
If these regulatory bodies refuse to take the necessary actions to curb Google’s excesses with users’ data and privacy, Brave has stated that it may take Google to count itself.
What Is the Implication of This Move?
Brave is taking the fight for the protection of users’ privacy to the next and forcing the big players and regulators to play by the rules.
Enforcement of the GDPR “purpose limitation principle” against Google will mean that:
You will have the power to decide what parts of Google they chose to reward with their data.
- There will be a functional separation of Google’s business as data acquired from its various channels cannot be cross-used without limitations.
- Google would lose the vast, unlawful data advantage it has gained over the years.
- Google will no longer be able to automatically opt you into all of its services without your consent.
This would give you the power to decide what specific parts of Google’s business you want to use and share your data with, and also the specific things Google can do with your information in its database rather than being bundled into every product and services Google creates and your data from the different services being used to make even more money across all of Google.
Hopefully, this development should create a fair playing ground for all industry participants in the spirit of fair competition.
Will Brave win the war against Google's monopoly and undue advantage? Share your opinion in the comments section below.