1. Reddit has the Vault, which is a ready-made platform for people to flex their NFTs. This is especially pertinent in the age of social media, where something is only true when it is showcased in public for everyone to witness.

2. Reddit allows for the mixing and matching of different features of several Collectible Avatars. Each Avatar is already a unique item - but you can customise it further by combining the parts of two or more Avatars so that you end up with something that is ultimately pleasing to your eyes. It appeals to the inner child in us - where we used to build our own Lego sets.

3. Supporting NFT artists as they earn a cut of every secondary sale. Many of us are in love with these artists’ works, think that they are generally remunerated fairly by Reddit and put our money where it’s worth by snapping up these Collectible Avatars in order to show support to these innovative creators

4. Of course, some users were more entrepreneurial. They snatched up these Avatars because they saw this incredible opportunity to make money out of a NFT which didn’t cost an arm and a leg to purchase. They were confident that they would be able to find buyers for the Avatars they had bought.

5. Nothing screamed FOMO than being immersed in the daily and reading minute by minute updates about how so-and-so was gratified to have bought a particular artist’s work. Seeing others snap up Avatars ignited the competitive spirit within us. That was why all Gen2 Collectible Avatars were sold out within 24 hours. At the end of the day, people no longer cared about whether they liked a particular Avatar enough. They just wanted to secure a Gen2 Avatar and the corresponding bragging rights.

Of course, the million dollar question is: will Reddit witness this phenomenal success for its Gen 3 Collectible Avatars, which will most likely be ones related to the World Cup? Will all the stars be aligned again, just like how they were for Gen 2 Collectible Avatars?