How to make money with coins listings? Or how to list a project on the exchange yourself? What problems can you encounter and how can you solve them? 

It's no secret that listing coins is the best way to attract new traffic - for projects, and also the best time to enter the project and make good profits - for traders.

Listing a cryptocurrency on a top exchange is not as easy as it may seem at first glance. Large platforms do not just add anything and everything to their asset lists, but first check that applicants meet their internal criteria. The evaluation criteria are not disclosed, nor is the price paid by developers for reviewing an application or granting permission for listing.

Many projects are rejected and cannot be listed, depriving traders of the opportunity to profit from new projects. In this article, we will take a closer look at the opportunities that listing offers to project backers and cryptocurrencies, as well as how to make the listing process easier and faster for all crypto projects.

How can you make money from cryptocurrency listings?

According to statistics, most tokens increase in value by 20-30% after they start trading on the exchange. This is known as the "exchange effect". The news that a new cryptocurrency is being added to a popular exchange already significantly increases interest in it. However, it should be noted that this effect is often short-lived, and the value of the token begins to decline after the excitement dies down. And if the listing is on an unpopular site with a small number of traders, the price may remain at the same level due to low demand. Sometimes the opposite is true, where the value of the token starts to fall sharply immediately after the listing. Investors who have invested during the token sale try to lock in profits and actively sell the asset on the exchange. Experienced crypto enthusiasts have learnt how to make money from every event in the cryptocurrency market, listing is no exception.

Therefore, the strategy for making money from listings includes:

• Following news about upcoming listings.
• Buying the asset in advance if it is already trading somewhere, followed by selling the asset when the new exchange is added to the trading pairs, or buying and selling in the first minutes/hours/days of trading after the listing.

If there is increased interest in the token, the increased value of the asset due to the "exchange effect" is usually maintained for several days or weeks, and then gradually decreases.

Despite its simplicity, this income strategy has its risks:

• Wrong entry and exit point. It is quite difficult for beginners to determine the correct entry and exit point of an asset, which can make it possible to become a long-term investor in the asset. To minimize this risk, you should choose assets with growth potential.
• Wrong choice of stock exchange. The popularity of the listing platform plays an important role in the profitability of such investments. Listing an asset on a small stock exchange may not generate much excitement.

You should not forget to monitor the mood of the bitcoin market, as it is an indicator of the state of the industry as a whole. If the first cryptocurrency goes into a prolonged decline, all altcoins will follow.

Based on this information, the most appropriate strategy would be this approach:

• Buy the currency of new projects as soon as they are added to the exchange.
• Buy a large number of сoins for small amounts instead of investing your entire deposit in one project.
• Wait for the price of your assets to rise for a few months, while following the news on the progress of these projects.

You have your own project - how do you get it listed?

There are now a huge number of projects on the market that want to list their token on exchanges and make money from it. Let's not deny that listing on really good, trustworthy exchanges can give a project a huge boost in terms of reputation, traffic and community.

Let's say you decide to list on Tier-1 crypto exchanges: Binance, Bybit, OKX, Crypto.com, Gate.io, etc. are among them. Global platforms with a great reputation.

What are the difficulties?

• Firstly, even if your project is very popular, you will still need to pay a deposit when you list, and this can easily reach $100,000 or more.
• Secondly, to simply apply to Tier 1 exchanges, you need to have real trading volume and the token needs to be traded on at least two exchanges.

The rejection rate is high, because at the very least your project may not meet the minimum criteria of the exchanges. In order not to take any risks and to be sure to list your project on the exchange, you can consider Tier 2 platforms, including P2B, WhiteBit, Bitmex.

The selection criteria will be much lower, as will the cost of listing - for example 20,000 USD.

But what do you get for your money? Just a listing and maybe two market maker accounts with zero trading commissions. And on the one hand, these are perfectly acceptable terms, but only if you don't know what other bonuses you could get in the long run by choosing another way to list. But we'll get to that later.

Also, there may be many additional restrictions listed in your case:

• for example, if the spread is more than 30% - the exchange may delist the stock 
• if the price falls sharply by less than 20% - the exchange may delist the stock
• If there are not enough orders  - they may delist you.

In short, your project can be removed from the exchange at any time. To prevent this from happening, you need to solve another problem after listing and start using the services of market makers. Market makers are especially needed in the early stages, so that your market is organized and there are no spreads of 70% in half an hour.

The cost of services of market makers working with such exchanges will be from 3000-4000 USD/month.

It should be noted that not all projects that try to get listed themselves manage to find reliable partners, market makers. A large number of contractors (lawyers, marketers, and especially market makers) can work so unscrupulously that in the end you will simply make those fatal mistakes because of which the project will have to be suspended or closed.

And that is not all the difficulties you may encounter when listing your project on the exchange. The result: loss of reputation, money and time.

Why should you waste your efforts and your team's time to achieve no results and, in the worst case, lose all your project's resources?

How to correctly list a token on a crypto exchange?

The mistake many companies make is that they try to go it alone and then get rejected, choose unscrupulous partners and make poor decisions that have terrible consequences. Tens of thousands of projects with no knowledge of the market have chosen illiquid exchanges in order to "get listed somewhere", which has had a negative impact on their reputation.

The only correct solution for a successful listing is to work with listing partners/agencies who literally know the "kitchen" from the inside. Listing managers have handled the listing process for hundreds, if not thousands, of projects and know exactly how it works. They will also be able to help you to position your project in a way that is sure to be accepted by the site, to choose the exchange, and even to work with the partners that are so important for the development and reputation of your project.

What benefits do you get from working with a listing agency?

• The most important criterion is that the agency will help you get your project listed quickly and efficiently. Specialist agencies provide a turnkey service - from developing the strategy and positioning of the project to launching the project on the stock exchange and monitoring the implementation of the exchange's agreements under the contract. This makes the entire listing process as easy and convenient as possible for you. 
• Agencies know how the inner processes of exchanges works and can explain which exchanges are worth listing on and where it is definitely not worth it. For you, this means saving money and time resources, as well as a positive reputation for the project in the future. 
• Listing partners know the pools of exchanges that pave the way to tier-1 exchanges (Binance, OKX, Bybit). For example, Bybit looks at previous listings, if there are questionable tier-3 exchanges or DEX with low volumes, it will reject the project (even if the project is willing to pay a lot).
• Agencies in direct contact with exchanges. Listing companies work directly with exchange management so there is no chance of encountering fraud, phishing or unscrupulous staff.
• Listing partners will help to package the project from scratch and work out a competent positioning, roadmap that meets the requirements of the exchange. There are certain criteria, which only listing partners know, by which the exchange evaluates the project. For example, if the project has a community of 100k and the token is traded on DEX with a volume of 1000$/day, a normal exchange will not list it. At the same time, the agency will analyze all the problematic points of the project and help to solve them. 
• You will get the best listing conditions (both in terms of price and additional discounts on market making, bonuses in the form of advertising from the exchange, announcements in social networks, etc.). - that no one else will give you directly). Due to the fact that specialized listing agencies work with a large number of clients and bring them to the exchanges, they offer favorable price conditions for work, which are many times lower than the market. Agencies do not take a commission from you, but from the exchanges, so you get the same favorable conditions. 
• Agencies provide you with contacts of reliable partners, including market makers, marketing agencies, funds, developers, etc. 

How do you choose a listing agency?

Some of the key criteria for choosing a listing partner:

• Availability of cases, positive feedback from clients
• Publicity and reputation of the team 
• Wide range of options for clients (number of exchanges, wide range of services, working with proven partners - market makers, lawyers, marketing agencies, etc.)
• Favourable conditions (prices, additional discounts/bonuses)

The only agency we can really recommend is Listing.Help. One of the most important aspects why we have chosen this particular company is that they have been dealing exclusively with listings for over 7 years and are professionals in this field.

There are many partners in the market who also specialize in listing services but are also involved in marketing, PR and other areas. From experience we can say that when clients turn to such agencies, they get a higher price for services, long terms for working out all stages and as a result - a negative response from the stock exchange. Therefore, it is important to focus only on those companies that deal exclusively with listing.

Listing.Help - the only agency to successfully list a crypto project on an exchange?

Let's go back to Listing.Help. A team of professionals will negotiate the best terms and will be able to list your token on the exchange in the shortest possible time, having competently worked out the packaging of the whole project.

Objectively, it is one of the best listing agencies on the market. The team and the founder are public, the website has all the necessary information about exchanges and previous clients. They also have a group of companies that includes the Blockchain Life conference (one of the largest crypto conferences in the world), the Jets.Capital venture fund (with more than 170 projects in its portfolio), its own market maker (already quoting more than 300 pairs).

So this is the agency that will take your listing from start to finish, eliminating the possibility of running into scammers or unscrupulous contractors. Listing.help will develop a competent strategy to position your product, conduct all negotiations directly with the exchanges and resolve any problems that may arise. Listing.help will also provide you with experienced market makers, marketing partners and will generally monitor the implementation of agreements on the part of the exchange both before and after the listing.

You can find customer reviews on third party review sites. The average rating is 4.2/5. You can find more detailed reviews from Listing.Help customers on  Cryptwerk and Trustpilot.

Leave links and attach some reviews:

Currently, the agency works with over 100 exchanges, including Binance, Gate.io, OKX, Bybit and many others (the full list of exchanges can be found by writing to support on the website). Listing.Help has helped launch projects on exchanges for over 1500+ clients, including Shiba, TON, Tether Euro, Syscoin, DeFi and other big names in the market. The team doesn't just offer you to list on an exchange - they do it with the highest quality and support from all sides.

According to the experience of many clients and online reviews, the listing process is as easy and convenient as possible, because Listing.Help performs all tasks "turnkey":

• Approve the general aspects of the listing (strategy, choice of stock exchange)
• Addressing key issues that may affect the listing outcome on the exchange (e.g. insufficient project functionality, roadmap or project positioning)
• Negotiate and agree terms with the exchange
• Finding a market maker and marketing agency. In this case, Listing.Help offers its clients partners with whom they have worked for many years and trust the quality of their work.

Listing.Help clients receive comprehensive pre-listing support, eliminating the risk of interaction with fraudsters or unreliable service providers. The agency takes responsibility for compliance with agreements and provides support both during the initial stages of the listing and after it has been completed.

Main advantages we have highlighted: 

• They specialize exclusively in listing (that's why they have thousands of cases and satisfied clients for 7 years of work, as well as the ability to list projects on the best crypto exchanges).
• One hundred percent commitment of the team - starting from the free consultation and ending with the monitoring of the exchange arrangements for your project, even after the listing. A big advantage is that the team offers a "turnkey listing", which will assist you in choosing the exchange, developing the strategy and directly listing on the exchange. 
• All negotiations are conducted directly with the exchanges, which is a big plus in the course of the work. All arising questions/conflicts between the exchange and the client Listing.Help try to close immediately.
• Price - lower than working directly with exchanges. This is due to the fact that the team works with exchanges on a long-term basis, so the platforms get good discounts. Income Listing.Help - with commissions from the exchange. 
• Get your project listed in the shortest possible time. On average, your project can appear on the exchange in 5-7 days from the start of cooperation.
• Provide multiple zero commission accounts to maintain trading volume
• Proven market makers, marketing partners with whom the team has been working for several years. You don't have to go looking for someone on the side and run the risk of running into scammers or someone who does a terrible job. So this is actually a huge plus that also saves you from unnecessary headaches. 

You should definitely not waste your time and energy trying to do it yourself. Listing.help - this is the agency that will do all the work for you and where the conditions are many times lower than the market. Not for nothing they are the best agency for listing cryptocurrencies for 7 years, and after a detailed analysis and you can see for yourself. 

To summarize

We strongly recommend Listing.help, because dozens of our readers have worked through them and always review the results of the work was only positive. If you have a new project - they will help you with building processes that are so important to exchanges for your listing, help you with the right strategy to enter the market. If you already have a large basic project, but you can not get listed on a major site, also safely recommend turning to Listing.help. With their many years of experience, they will see the problem points of your project, because of which the same exchange always gives a refusal, will help to solve them and close your listing issue on the most favorable terms.