Do you think that the Metaverse is going to be the next big thing in the crypto space just because Facebook renamed itself to Meta? Well, I don't think so. Maybe it's the next but one thing.

I believe that Decentralized Social Media like the Decentralized Social blockchain is going to be the next big thing in crypto and here is why.

Web2 vs. Web3 Social Media

The traditional Web2 social media is extremely centralized. It is ruled by a few big companies like Facebook, Youtube, and Twitter. These Web2 social media companies are powerful as they control the social infrastructure of the entire internet. 

These companies are making a lot of money with their ad-driven business model. This ad-driven business model is based on the content that you are producing on these platforms. Everything you do from posting, commenting, and liking adds up to your social graph. Your social graph is like your digital fingerprint. The big Web2 social media platforms utilize your social graph in order to monetize your data and keep you on the website for as long as possible.

However, the biggest problem with these Web2 social media platforms is that you are not able to transfer your produced content from one platform to another or even your followers. You can also get banned or suspended from a centralized social media platform. In this case, your complete profile including all your produced content and all your followers is lost forever. This can also happen when the whole platform shuts down as it had been the case with Uptrennd last year. In both cases, you quickly realize that you are not the one who really owns the content.

All these issues can be solved by a Web3 solution like the Decentralized Social (DeSo) blockchain. 

What is DeSo?

DeSo is a Layer 1 blockchain built to decentralize and scale storage-heavy applications like social media platforms. This is something that existing blockchains can't support. It would be too cost-intensive and unsustainable to run social media apps on blockchains like Ethereum.

The DeSo blockchain has been developed for this purpose and can bring all kinds of content from a video and a picture to a simple interaction directly on the blockchain at almost no cost. In the screenshot below, you can see the big price differences for storing 200 characters.

Everything you do on DeSo gets stored on the blockchain. This means that you do not only own your produced content but also your valuable social graph. Everything is safely stored on the blockchain. This allows you to move your content as well as your followers from one social media application that is built on the DeSo blockchain to another. Of course, you can also move your coins and NFTs from one application to another. You truly own every single piece of data that you have ever produced on one of these apps. 

The cool thing is that there are already different social media apps built on the DeSo blockchain. The possibilities are endless and everything that works in Web2 social media also works in Web3 social media. It can be Youtube, TikTok, or a Snapchat version. 

The DeSo Ecosystem

There are already different apps available in the DeSo ecosystem. You can take your identity, content, and social graph already now with you across any app in the ecosystem.

These social media apps already exist in the DeSo ecosystem:

• Diamond really looks like Twitter but in Web3 with the opportunity to engage and earn crypto.
• DAODAO is a decentralized social fundraising platform for DAOs and online communities.
• OverCloud is another social network that lets you engage, produce content, and earn rewards.
• Desofy is a mobile app that lets you explore the DeSo ecosystem on your smartphone. 
• DeSocialWorld is a social network that supports multiple languages across every country in the world.
• DeSo Messenger is like a Decentralized Discord.
• Entre is like a decentralized LinkedIn.
• Polygram is like a decentralized OpenSea NFT trading platform.
• Zirkels is like a decentralized Medium.
• Vibehut is like a Web3 Zoom.
• OpenProsper lets you analyze your social activities across the whole DeSo ecosystem.
• Pearl is like a Web3 Instagram.
• Stori is like a Web3 TikTok.
• Mousai Stream is like a Web3 Spotify.
• CloutaVista is a decentralized search to discover the DeSo ecosystem with advanced filters.
• NFTz is a decentralized NFT marketplace and community.
• Setu offers a bridge to port over content from Web2 to Web3.
• Cordify allows you to interact with the DeSo blockchain on traditional Web2 social media like Facebook or Twitter.
• Verified Creators allows you to verify your identity so that you can differentiate yourself from potential scammers.
• AltumBase is the social block explorer of the DeSo blockchain.

You can find an overview of all these apps here on the DeSo website. Now guys, let's be honest, the DeSo ecosystem is already incredibly huge and there are even more social media apps to come as they are easy to develop on DeSo!

For this reason, I recommend that you already save your desired username now before it is taken by someone else. You can claim your DeSo profile here on the Diamond App. Once created, you can move it to all other apps from the DeSo ecosystem.

The Diamond App

I have used the Diamond App to create my social profile on the DeSo blockchain. From there I can move it to any other app in the DeSo ecosystem if I ever want. Check the screenshot below. It really looks like Twitter with some special crypto and blockchain features.

When you claim your DeSo social media profile on DeSo, you will also receive a small amount of $DESO coins. It will be enough to make some interactions on the platform.

I will cover this platform in my next post. I will explain the platform in detail including Creator Coins, and NFTs. If you like to know more about the Diamond App then follow me here on Publish0x and of course over on the Diamond App so you won't miss it. All I can tell you right now is that I perceive the Diamond App as very user-friendly.

The $DESO Coin

The DeSo blockchain has its own native coin with the ticker $DESO. $DESO is currently located on market cap rank #186 with a total market cap of around $170,000,000.

If you want to interact or create content in the DeSo ecosystem, you need to have at least a small amount of $DESO to pay the blockchain fees. This is the main use case for the $DESO coin. As a content creator or simple user, you don't really have to worry about these blockchain fees as each transaction only costs a fraction of a cent, almost nothing.

The best place to buy, sell, or trade your $DESO coins is Coinbase. Yes, you have read right. You can trade your $DESO coins on the Coinbase exchange which is also one of the big investors. Decentralized Social is backed by proven investors in the crypto industry. One of them is Coinbase.

My Final Words

Web3 social media platforms allow you to take back control of your social graph and your produced content. It is like "Not your keys, not your content." This makes Web3 social media such a revolutionary thing. If you want to take back your social media online content and your social graph then do it like me and make the jump from Web2 to Web3. 

However, keep in mind that my article is no investment advice as it just represents my own opinion.

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If you like, you can also follow me on Twitter, noise.cash, and here on the Diamond App!