Recently there are lots of projects focused on and targeting football/soccer. Crypto is affecting football in so many ways - shirt sponsorship, fan tokens, stadium rights, trading cards, fantasy sports, betting/gambling.
Here's a list of a few projects:
Chiliz with their token $CHZ have some impressive partners - Manchester City, A.S. Roma, PSG, FC Barcelona (the BIG teams!) etc.
They have their own app on Socios.com to trade fan tokens and take part in your teams community.
Read more on their officlal Medium.

Sorare bills itself as 'Global Fantasy Football' and is a kind of trading card concept.
Again some great partners; from Ajax to Yokohama Marinos.
Read more on their official Medium.

For NFTs, Topps had their Bundesliga and Champions League series, and MLS too.

Wayne Rooney is one of the Blockasset X Dosbrak Legends

Paul Pogba 'Father of Cryptodragons' looks dubious to me, but DYOR
Some of the projects may do well, but since the crypto and NFT world is so hot and perhaps football fans aren't necessarily veterans of the crypto world, there are likely to be some scams and bad actors trying to take advantage, so only invest what you can afford to lose!
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