Businesses always start with a goal but naming them takes a great amount of time and work. At the forefront of a business a memorable name is crucial in today's online world. The fact of creating a memorable name for your business does not make it cheap but to leave a nice and catchy word on the web to be recalled easily. To date, most businesses operate in the online world, and for clients surfing the web, it cost a great amount of time to recall and type the correct address name when making research. This has been a challenging aspect to naming a brand, no matter the huge amount of goals and value your brand posses. Giving a memorable name, aligning with values and goals of your brand is key, this helps to build credibility to the public and helps lower the risk of negation. Though, a good number of clients will not consider this aspect, but it should be recalled: knowing the name of a business and it's values should never be undermined, especially when exploring new and emerging markets.

More importantly, we speak different languages in many parts of the world, you may want to make a resonating naming in English, you then need a name you can easily explain to your audience and why you chose is for your brand.

You might be wondering why you have to easily recall some names of the big tech even when your not a tech guru, than remembering the name of your nephew who lives away from you. I personally still don't get it but in hopes to fine out. Maybe you can tell... I'll be more than happy.

To that effect, let's highlight business name effectiveness by entrepreneur.com. 

An effective name is one that establishes a strong identity and describes the type of business you're conducting. It's not unusual for companies to go through one or more name changes as they grow. Name changes can reflect a change in the focus of your company or a change in the market. Read the full highlight on entrepreneur.com

Per the great wikipedia: Alibaba Group was named after a Middle Eastern folk-tale collection and Apple the favorite fruit of Steve Jobs.

Alibaba Group – from the character Ali Baba from the Middle Eastern folk-tale collection One Thousand and One Nights because of its universal appeal.

Apple – for the favorite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard, and to distance itself from the cold, unapproachable, complicated imagery created by other computer companies at the time – which had names such as IBM, DEC, and Cincom

Without much ado, let's get to the coolest aspect for this article. This is an investment and cryptocurrency world article, if your not familiar with this buzz of the online world, and willing to spend your time for this article, I invite you and very much value your time.

The Blockchain technology has brought in a new realm where each aspect of our daily lives could be translated and rebuilt in a more professional way. It is more than easy to recall the word "Blockchain", which is why am writing this article.

Cryptocurrency seems to be one major sector leveraging the Blockchain technology. With so many aspects of cryptocurrency, let's see in relation to this article (Aave - Open Source Liquidity Protocol)

Aave is an Open Source Protocol to create Non-Custodial Liquidity Markets to earn interest on supplying (lending) and borrowing assets. This means your actions on the protocol are free of third-party approval. The protocol has been able to maintain that goal since it inception. To shed more light, aave a Finnish word which means ghost has help thousands of her community to interact with her protocol without third-party nor censorship interference which has been the main goal of the protocol. You get greeted on the protocol with a laughing ghost face logo👻 this has been the greater aspect of this article.

Let me get you all into this article, but take these words from an article published in replicon.com

The idea of exactly what your business is going to be usually comes first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for inspiration or a beloved family pet. It could be a made up word you dream of one night and feel it has the right ring to it. Even still there are some people who study foreign words for the perfect meaning behind their chosen business. Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. Having a brand behind a strong title can make all the difference in the world.

The Midas Token which we will examine is just one of the many more tokens in the crypto world. Since this article is based on the social aspect of a business - naming a brand, we will focus on it excluding the much anticipated data for a token like technical analysis. The Midas Token powers the Midas.Investment platform, with greater success it has borne during this crypto bear market, a lot of attention has been tilted towards it token, but that is the goal of this article, so if you are curious about why the token has been spiking from heights to heights, you may want to search the web or checkout Midas.Investment.

It came to my knowledge when I was inquisitive on their telegram chat group, this platform derived it's name from the word "Midas"  one team member responded with a wiki link.

 Midas (/ˈmaɪdəs/; Greek: Μίδας) is the name of one of at least three members of the royal house of Phrygia. As seen on the great wikipedia.org.

When I questioned about the meaning of their platform name, the above wiki link was forwarded by its team members on time. I was very well aware they were optimistic about their business. And to that effect, I had to learn about their business and found they were working round the clock striking their business goals, since their business name effective means transforming into gold.

Don't be kept wondering, here is the translation of Midas by wikipedia.org.

The most famous King Midas is popularly remembered in Greek mythology for his ability to turn everything he touched into gold. This came to be called the golden touch, or the Midas touch.[1] The legends told about this Midas and his father Gordias, credited with founding the Phrygian capital city Gordium and tying the Gordian Knot, indicate that they were believed to have lived sometime in the 2nd millennium BC, well before the Trojan War. However, Homer does not mention Midas or Gordias, while instead mentioning two other Phrygian kings, Mygdon and Otreus.

The Phrygian city Midaeum was presumably named after him,[citation needed] and this is probably also the Midas that according to Pausanias founded Ancyra (today known as Ankara).[2]

Another King Midas ruled Phrygia in the late 8th century BC. Most historians believe this Midas is the same person as the Mita, called king of the Mushki in Assyrian texts, who warred with Assyria and its Anatolian provinces during the same period.[3] A third Midas is said by Herodotus to have been a member of the royal house of Phrygia in the 6th century BC.

The Midas token branding itself to the great King is quite overwhelming, because it aim to create believe and hope you will earn a significant reward on with the Midas token. It seems to have been proven since it launched in 2018.

Midas touch, turn everything into success. This platform token has been of great success to the crypto world not just because her brand name but also her founders and team saking to prevail their goal and mission for their community.

The aim of this article is not another crypto investment scheme but to create awareness about a social investment aspect for a company and Midas as our example stood out the test of time in the cryptoverse with striking success.

As to what encompasses a brand name, Midas is such a great name to recall, and it's full flesh with brand name because a lot of development geared towards Midas token is impressive for her community.

It can be a lengthy process, to pick a handful of knowledge for this article, but I hope the awareness has been awoken.

If you are looking for the best technical analysis for Midas token, you will be more than happy to have great content about Midas token, though Midas.Investment have much need content to drill you about their business and a helpful community. There is also much needed independent published content about the platform.

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Thank you, and see you on the next opportunity.

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