And the day came that Peter Schiff found himself unwillingly to sponsor the launch of a bitcoin wallet

By Roberto D. | CryptoFarm | 2 Feb 2020

As the world goes from terror for the third world war to that for the virus crown, I think it is appropriate to have a good laugh.

A few days ago I had the opportunity to report the incident to Peter Schiff, CEO of Euro Pacific Capital, a fan of gold and a well-known bitcoin detractor, who lost access to the wallet in which he kept about $ 2000 in BTC having barbarously forgotten their own password; to unleash the irony of the community the fact that Schiff initially blamed the wallet itself, stating that it was impossible for him to have forgotten his password (he always uses the same, in spite of the most basic security rules), rather it was the wallet to forget which password he used.

Eventually the mystery of Shiff's wallet was solved and good old Peter publicly admitted his mistake.

We had deluded ourselves that the story had ended here, except that Erik Voorhees, CEO of Shapeshift, thought it well to take advantage of it to launch a new product, the limited-edition KeepKey hardware wallets; in presenting the new product to its followers, in fact, Voorhees thought it well to resume the tweet with which the official account of the company presented it by adding a decidedly caustic wording, just three words that however triggered a huge hilarity in the community and those words are "Peter Schiff Edition".

Obviously the community was unleashed and gave rise to many interactions, the tweet of Erik Voorhees was not only placed among the favorites of hundreds of users but collected dozens and dozens of comments, generating an engagement which is then exactly what Voorhees She wanted.

An example of ironic and very clever marketing, which represents a small case study for all those involved in communication on social media; Voorhees has shown, in fact, how with a little intelligence even the most avid of your detractors can be used to advertise you.

Nobody would have believed that one day Peter Schiff would prove to be the best possible promoter for the launch of a new bitcoin wallet.

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