Telegram has forked the organization into the open foundation named "TON" foundation. And they have also created the blockchain with funded development. This blockchain has a name - TON. And the coin with the same name there. And they are offering the TON coin for the channel monetization too which I covered in one of the past articles. Now they want to promote the Layer 2 tokens and then wish to improve the liquidity on the chain. So they released the Open League.

As you can see from the tweet. There are 115 million rewards there for the community and that would be distributed through TON coin. You can check out that such distribution of the rewards make it easier for you to take part. They allow you to either invest into the tokens and offer liqudity or you can also join the squad rewards and also earn out of the same. So multiple ways to earn from it.
You can check out the prize pool sorted by the tokens here.

What does this mean for us as a token investors? It is an attempt to improve the ecosystem and making other people buy the tokens and also get the ecosystem around the tokens in it. Some of that would be easier to handle and also some of that would take them more seasons of such contest to see any strong results. Still I feel it is a good attempt of building the ecosystem and raising the price.