2026 was not really a year for the Altcoins, despite Solana and ETH fighting the financial use case wins every week. The way blockchain is taking hit is that prices are deep down but the adoption has increased. Take example of the LG electronics, the way they are now decided to use the project to do the onchain advertising. 

They made use of the L2 on Ethereum which is Arbitrum. Which is already powering the robinhood exchange and other financial apps. Now it would power the advertising network. 

This would help the advertising networks to verify the ad and performance workflow. And it would be verifiable on the chain. Which would make the analytics even more trustable. Because earlier we could take the bots into the picture but now the humans would be verified on the blockchain network ledger. 

You can read more about this in the news here. 

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