Disclaimer: This article is not an financial advise to anyone. Just my point of view of the project and you always should make your own research before investing any money :)
Few days ago I've came across information about pretty new NFT project (15 days since launch). And after spending few hours on theirs discord decision was made that I'll get one from floor price.
Here you can take a look on what beauty I've got :)

Reasons
Time to give you my point of view of reasons behind decision :)
- Community behind this project, supportive members not talking only about floor price, overall vibe (or how you would call it)
- Like every other person I would like to make some buck from this investment
- Organical growth twitter: 9200 followers (since December 2021), discord: 9177 members, OS(Open Sea) volume traded: 3.7K ETH
Apart from those reasons there is another thing. Some members from BAYC (Bored Ape Yacht Club) are also invested in it.
Summary
I really like how I feel with talking to every single person on their discord right now.
Their are supportive, don't blame eachother when someone is selling their NFT.
Big thing is twitter buzz about project (some people trying to make example for copycat from BAYC) but it was stated from the beginning that this project is not related to them.
And last but not least are current statistics of the project :) (floor dropped by almost 50% since my trade done, but I still don't give up the hope for this price to go up :) )

I am not really familiar with NFT space and I've invested some money in scams before so remember #DYOR always and do not invest what you cannot lose.