Unibrights Freequity - A fleeting glance at a trading platform aimed directly at the emerging STO market

By Akira (TheThi3d) | Cryptocurrency opportunity | 4 May 2020

Introduction

Are we seeing people realise the true value of the 'enterprise on blockchain narrative' and therefore the recognition of Unibright ? Compounded by Unibrights leading roles within the Ethereum Enterprise Alliance EMINENT taskforce and the Baseline protocol - I certainly do, the UBT wallet count has been going parabolic of late.

As I type Unibright are perfectly poised to be market leaders in this emergent 'enterprise to blockchain' space. This leads nicely for a look at Freequity - something that could make UBT a seasoned Top 50 heavy weight.

Lets get to it! so what is Freequity? What does it intend to solve? and why might it be key in adding even more value to UBT (allow me to connect the dots).

What is Freequity ?

Freequity is an exchange solution allowing the digital trading of Security Tokens Offerings (STO). So what is an STO ? Let's give this some definition..

A Security Token Offering:

A security can be deemed as a “fungible, negotiable financial instrument that holds some type of monetary value,” i.e. an investment product that is backed by a real-world asset such as a company, property.

A security token, therefore, represents the ownership information of the investment product, recorded on a blockchain. When you invest in traditional stocks, for example, ownership information is written on a document and issued as a digital certificate (e.g. a PDF). For STOs, it’s the same process, but recorded on a blockchain and issued as a token.

STOs can also be seen as a hybrid approach between cryptocurrency ICOs and the more traditional initial public offering (IPO) because of its overlap with both of these methods of investment fundraising.

Unibright are creating Freequity within their 360 strategy, in doing they are creating each element of the Freequity platform as individual components. This method allows Unibright to quickly implement parts of the platform before it is launched as a unified and complete platform. At present I believe most components of Freequity are complete.

A good reason to pay attention to Freequity development is the sheer newness of STOs. The STO arena is very early in its development and it would be fair to say this market is still been explored and defined (here is why). This is exactly why the Unibright team are obviously taking bold innovative steps in siezing the moment and literally building an STO marketplace on 'Freequity'.

Now, consider Unibrights key function - leveraging 'enterprise on blockchain' - and now they are gearing toward release a STO exchange solution. Can you see how these two steps follow each other ? I certainly can, it is a hand to hand feedback loop and as the team say a complete 360 degree solution. Let me give you an hypothetical scenario:

An art gallery in Camden Town, London, England have a collection of 7 paintings, this collection consists of paintings by the late Sir L.A.T and Gerome, these two artists inspired the visuals behind Ridley Scotts Gladiator. Due to the popularity of the film, Camden Gallary loan these paintings across Europe where people pay to see these paintings in exhibitions. Now, here is the issue, Camden Town Gallary has fallen on hard times but they are loathed to sell paintings that make up the collection. But they need to remain profitble to pay salaries, other overheads and strive to grow in order to add to the collection. They know vaguely about crypto, bitcoin and it been an alternative financial system in its own right.

Camden Gallary come across Unibright.

Unibright offer the Gallary the range of services (thinktank, solution and framework).

On utilising Unibrights full service and advice, Unibright assist the Gallary in writing a solidity smart contract creating a new token on Ethereum called CGal token. This token is a security token offering (STO) and will represent the Gallarys collection of 7 paintings. As per their smart contract, through their STO -the CGal token, Camden Gallary are in essence allowing people to part own the paintings and receive income when the collection is loaned out.

Finally, through Unibright, this process is reviewed by regulators and the CGal token is made available on Freequity completeing a full 360 degree service.

I know I have written an elaborate example, and in real life I am sure this wouldn't be as seamless as I describe. The arena of STOs is akin to new found land. But as far as I can tell this is a rough example of the cogs of process turning; clearly you can see the components of Unibrights 360 vision in motion.

I personally see it as a two stage process, 1 if the a company want to go down the STO route Unibright are equipt to help them transform, secondly the client has an option of listing the their newly created token on Freequity.

One other thing to consider is the value this brings to the Ethereum Enterprise Alliance and Baseline Protocol. Ultimately this is what these two entities were created to do and obviously every business, corporation and enterprise have their unique requirements.

Okay you are a UBT Token...

Now this is the part where UBT token holders ears should prick up. The Freequity platform will make use of the UBT token thus adding to the tokens functionality. Exact details regards how the token will be used are yet to be defined. Unibright has said the team are always looking to apply extra usage to the UBT utility token.

I am sure this piece will not serve the test of time because Freequity is still in its early stages and I have no doubt there will be exciting tweaks that make freequity even more compeling than it already appears.

Unibright are expected to reveal a deeper insight into Freequity very soon, stay tuned on their media outlets for further developments.