At least on one occasion practically every crypto' holder, trader and investor has succumbed to those three words on social media and typed "wen new exchange?". I confess, I have.
With one particular project, Unibright (UBT), I notice a change tack which may extinguish the need to constantly utter those three words.
How so ? Let's look deeper...
You could argue the reason for a project going on a heavy rally maybe due to a listing on Bitfinex, Binance, Coinbase etc. This notion was particular prevalent in 2017.
My case example, Unibright, is predominantly listed on Ethereum based decentralised exchanges such as (Uniswap, Idex, Kyber Swap, Bancor and 1inch exchange) and the yet, due to Unibrights recent phenomenal price performance it is clear proof that a big exchange listing is not required for growth.
I am of the belief that the above Ethereum based decenralised exchanges are going to significantly increase in use. More and more people will notice that maybe a project been listed on a 'big centralised exchanage' can actually work against growth. Here is why:
1. Too costly - Binance and Kucoin generally ask projects for six to seven figure sums for a listing.
2. Been listed on a big exchange can definitely sway sovereignty over price and therefore strategic control of a project. Ergo the crypto project is undermined by the big exchange.
3. Aggressive centralized exchanges clearly go against the ethos of decentralization (yes I'm looking at you CZ Binance; whose sheer ambition edges the space towards centralization. Where i'm from, these actions echo of hypocracy, mixed motives and monopolisation).
I do think, the star of this example (UBT) will have little say on centralised listings because the act of a listing is permissionless. It is only a matter of time before UBT is listed on one of the major exchanges - obviously great news for some but passable for others.
I must also point amoung the big exchanges there are some who do attempt to exemplify decentralision.
Here is the takeaway
As Unibright is proving, you do not need a bloodthirsty centralised exchange to appreciate price as the emerging Ethereum decentralised exchanges such as (Uniswap, Idex, Kyber Swap, Bancor and 1inch exchange) are fully equipped to do this already. Whats-more the monies generated abstractly go back into the Ethereum ecosystem which is far more of a decentralised act rather than lining the pockets of the big centralized exchange billionaire owners.
These opinions are my own and i am no way associated with any of the above mentioned entities.