The Motley Fool company believes that bitcoin will be worth $500,000. For this reason, it is buying up BTC for the sum of $5 million.

The financial and investment advisory giant says it will hold the funds for many years. They argued the purchase for three reasons. Bitcoin is a better way to store value than gold, it hedges against inflation and has the potential to become a trading asset.

While Bitcoin may very well continue to be volatile in the short term, we think it has 10x potential from today's levels over the long term as part of a diversified portfolio. We plan to hold this Bitcoin investment for many years.

The company will invest in Bitcoin through its dedicated portfolio. BTC will be one of 40 assets expected to deliver a return of 1,000 per cent over the next 15 years.