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I often get questions inside my mind that are not explicitly found on the Internet search. It is not merely a Google search. It is an extensive Internet search using many Internet search engines.
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Does it mean I am very knowledgeable and wise? Or does it tell that I am pretty dumb and read less? Is it a ploy to arouse the readers' inquisitive minds with a clickbait blog?
I can contentiously admit that these questions have only one answer.
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As a blogger, this makes my stand authentic.
Lying is not just my forte.
All the dumb questions that come to my mind point towards one fact.
The learning senses of a curious student are still alive inside me
One point is clear. And that is 'I wish to learn.'
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In this article, I deliberate on the importance of honesty in personal branding and business, and I validate what (I tend to think) I know and understand.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
I guess every folk here knows what branding is all about
Let me check first if I know what branding is. Please don't hesitate to correct me if I am wrong or miss any point about personal branding.
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Your personal brand showcases you
====> Who you are
====> What you do
====> What are your products/services
====> Who is (are) your target audience/market
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Your personal brand speaks about your expertise
====> your area of specialization or domain knowledge
====> your major and minor skills/expertise
====> your work and experience
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Your personal brand also reflects your honesty
====> your values, ethics, and integrity
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Personal Branding means Business plus Honesty
Branding involves drawing an authentic digital portrait of the person and business.
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Your digital portrait should display your profile.
BUSINESS = = you, your products/services, your target audience/market.
= = your domain knowledge,
skills/expertise, work,
and experience
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The digital portrait must display your personal profile authentically.
HONESTY = = your Values, Ethics, and Integrity
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Personal branding includes our profession, i.e., business, and honesty.
Branding == Business + Honesty
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Inculcate honesty in your business.
Business is a result of how well we can promote our honesty-induced personal branding to the appropriate audience (market).
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
I am acquainted with excellent human professionals on LinkedIn
They are successfully running their business with dignity and honesty.
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The first name that comes to my mind is Lynda Spiegel.
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Lynda taught me a lot about personal branding, business, and authenticity.
Lynda showed me how to display expertise on LinkedIn
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LinkedIn profile, resume, etc.
Lynda reminded me that one has to ask for work online
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Showcase expertise and ask for work
Lynda exemplified authenticity and integrity
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I recorded my first video with Lynda on the terrace of my elder sister's home in Kolkata when she visited our city, Kolkata, India, in 2018.
This is a rare occasion when virtual LinkedIn friends meet face-to-face.
Lynda Spiegel and Debesh Choudhury are LinkedIn friends and "The Unfluencers" group members. Lynda visited Kolkata, India, on February 18, 2018.
Does your LinkedIn profile portray your personal brand image correctly?
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When I see posts and comments on LinkedIn, I often explore the authors'/commenters' LinkedIn profiles.
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I find some excellent LinkedIn profiles.
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I also find LinkedIn profiles that are incomplete and need to be polished.
Update and optimize your LinkedIn profiles with appropriate information (text and graphics) so that your LinkedIn profiles speak about your authentic selves.
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If you need help to optimize your LinkedIn profile, please don't hesitate to send me a direct message.
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Chat with me here on LinkedIn or on Signal.
Join 'The Unfluencers' LinkedIn Group.
<> Also published on my LinkedIn and ReadCash blogs.
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About me
I am a researcher who contributes to the overlapping areas of STEAM (Science, Technology, Engineering, Arts, and Mathematics). I am an active user and promoter of GNU/Linux, free and open-source software. I also develop cybersecurity and information security solutions, specifically graphical authentication security.
Cheers!
Text Copyright © 2026 Debesh Choudhury — All Rights Reserved
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Cover Image: By Pexels (modified with texts).
All other images are either drawn, created, or screenshots by me or credited to the respective artists or sources.
Disclaimer: All texts are mine and original. Any similarity or resemblance to any other content is purely accidental. The article is not advice for life, career, business, or investment. Please conduct thorough research before adopting any options.
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Tuesday, January 13, 2026
