👋 Short introduction

Since I received the editorial authorization not so long ago - surprisingly within 24 hours with a relatively quick procedure - I wouldn't miss the formalities also, since I'm new to the platform 😉

The blog platform Publish0x is so connected to the world of cryptocurrencies that it wants to allow cryptocurrencies to be used as a means of payment for content creators and those who interact with the content. Since I myself have been dealing with the various possibilities of blockchain technology for quite some time, I did not appear on this platform by chance. Somehow attracted me this option 😍

As I indicated in the description of my blog, I would like to publish on various topics of Life, which includes blockchain relevant topics, but it will not be a central direction.

📣 What you should definitely know, about me in terms of the relevance of the crypto world is, that you will definitely not see graph analyzes from me, which would fuel conversions between FIAT and cryptocurrencies, i.e. speculation. 👇

• Partly because my goal is not investment advice, but most importantly, if I touch on a crypto topic, as I do in this article, my focus is more in the ecosystem and the business opportunities surrounding it.
• I like to acquire cryptocurrency directly and spend it directly. I don't see any fantasy in the monetary financial system of FIAT, which is precisely why I have been contributing to the dissemination of relevant blockchain knowledge for years.

My current topic is the generational leap which means the changing from OTA ➡️ NOTA model.

ℹ️ I don't want to go into detail about exactly what Travala and AVA are. These details can be checkable in their 🔗 white paper if you are interested in my article. So, 🔗Travala is the name of the company and AVA is the cryptocurrency of the ecosystem they have created, which can be conveniently used with the help of the BEP-2 (Binance Chain Evolution Proposal 2) standard.

✅ Before we can delve into my topic, two basic things must be understood:

• OTA 
• NOTA

OTA (Online Travel Agency) model :

This refers to a business model where travel services, such as flights, hotels, and car rentals, are sold online through a third-party platform. OTAs act as intermediaries between travelers and travel suppliers, offering a wide range of options and facilitating bookings and transactions through their websites or mobile apps.

💭 What does it mean NOTA (Next-gen Online Travel Agency) ❓

The NOTA model is a modern approach to online travel agencies that incorporates advanced technology, personalized recommendations and a seamless booking experience for travelers. By definition, the concept here is already in exploiting the possibilities of blockchain technology.

What is the biggest problem of the online accommodation booking market based on the traditional OTA model?

With the growing dominance of large online travel agencies (OTAs) and their control over consumer interactions, hotels and other travel providers are forced to play according to the OTA rules. This affects the results as well as the consumer's choice. While all consumers have a preferred choice of OTAs when searching for travel services, in reality they only have the illusion about their choice.

In the traditional model, neither the consumer nor the accommodation provider fares well. The accommodation provider's resources are exhaust because of high commission.

The introduction of blockchain technology helps transparency and eliminates the possibility of manipulation. The result of this is a much cleaner competition on the market, and most importantly, the price/quality ratio can develop more favorably for the benefit of both the consumer and the accommodation provider. Actually, this is the essence of the NOTA model.

How incorrect the traditional OTA model of business life is, I think, can be seen clearly from the consumer protection problems surrounding Booking, one of the biggest entities. That is, let's take a look at the grand bargain of €94 million👇

The accommodation portal Booking.com has agreed to pay 94 million euros to settle a VAT lawsuit in Italy, the public prosecutor's office in Genoa announced on Friday, November 10. The announcement marks another high-profile tax deal between multinational companies and the Italian authorities, which previously made settlements with luxury conglomerates and American technology giants such as Kering, Apple, Amazon, or Meta.

In 2018, prosecutors in the northwestern Italian port city launched an investigation against Netherlands-based Booking.com for handling the taxation of properties rented out through the accommodation portal. The Italian authorities saw that, in the case of short-term apartment rental, Booking should have collected the VAT for its partners, but it has not done so so far. This development can have a great impact on the entire sector, even in other EU countries! – according to the 🔗 Skift tourism magazine.

In June 2021, Italy's Guardia di Finanza tax police alleged that Booking.com cheated 153 million euros in value added tax (VAT) between 2013 and 2019 during short-term housing rentals.

The tax office also took part in the investigation, which was conducted by the Chiavari Financial Police coordinated by the Genova prosecutor's office. The investigation was so thorough that it convinced Booking.com, based in the Netherlands, to settle the tax case against the tax office for the failure to submit VAT returns for the years 2013 to 2021. – 🔗 GenovaToday writes.

👏 What do I find most useful about Travala's (AVA) brilliantly good NOTA model❓

• Another gem, where you can spend yours cryptocurrency directly.
• The AVA token itself is a great incentive, as we can be rewarded for sharing personal experiences related to some travel service recorded on the blockchain and truly authentic. I consider this very important. As we know, when a consumer has a bad experience with anything in business, they are interestingly not too lazy to broadcast their grief to the whole world. However, the traditional model (OTA) does not have the motivation to share good experiences, which would help the given brand a lot.

🙏🏼Thanks your pay attention to my publication. I will try again to come up with an interesting topic soon.