Social platform guarantees authorship of original content and remunerates popular publications with Cos token.

On September 25, Contentos, a digital content company, launches globally the Cos.TV platform, a blockchain-based social video network. The company's proposal is that the technology will provide more transparency and traceability in the relationship between digital influencers, advertisers and users and guarantee the copyright of the content producer.

“Blockchain is, by definition, an open and distributed accounting registration transaction. Contentos is a content blockchain that empowers creators in monetization, copyright recognition and data protection, and enables traditional media distribution companies to expand their revenue streams, ”explains Chloe Gu, head of Contentos to Americas, which will command the operation in Brazil. “Because content creators are around the world, the Contentos ecosystem and service is applicable everywhere. Some have a stronger presence, while others are weaker due to local regulation itself.”

Contentos also works for remuneration for influencers and users through Cos tokens. At the end of August, one token was $ 0.13. One of the company's outreach strategies was to offer demo tokens for app creators already operating in the country, such as PhotoGrid, for three weeks to allow users to test the new technology, showing that it is possible to have another source of income. beyond advertising. At the time, contentos distributed R $ 90 thousand in Cos to the influencers.

According to head, the next step is to collaborate with other more traditional content applications and close more projects that rely on cryptocurrency to educate the public on the topic and help local projects. Cos.TV will also have advertising and another source of revenue is the purchase of premium features on the platform, such as custom stickers, games and others.

Outside Brazil, Contentos' cryptocurrency partnership extends to Cheeta Mobile's Tik Tok, LiveMe and Cheez platforms. “Contentos is generally very open to partnering with traditional content platforms and promoting blockchain technology to enable innovation and better industry change. Collectively, through this network, Contentos can reach 60 million monthly active users among content users worldwide, ”estimates Chloe. Going forward, the company wants to broaden its scope of content formats, including photos and music.