People think they’re building something.
Threads.
Reels.
Comments.
Daily posts.
All that “content.”

They’re not.

You’re building someone else’s platform.
Full stop.

Every post you make, every comment, every viral moment?
It feeds the algorithm.
It keeps people scrolling.
It boosts ad revenue.
And who pockets it?
Not you!

You get dopamine.
A few likes.
Maybe a follower or two.

Billions are made from your attention.
And you?
You’re still scrolling.
Still posting.
Still giving it away for free.

Most creators?
They’re not entrepreneurs.
They’re unpaid labor.
Growth engines for the system.

So here’s the real question:

Why are you growing something that will never pay you?!