Nothing Inc., a company that clearly does excellent marketing, partnered up with 1X Technologies, a robotics company, for an unboxing video for the upcoming Phone (3a).

In the clip, which lasts a few seconds, we can see the company's robot, called NEO Gamma, unboxing the phone, removing the stickers and using the phone.

At one point, the robot mimics taking a selfie, and the video ends with the robot sitting down like he's about to take a picture of the phone.

Genius.

You can watch the full clip down below.