Nothing Inc. seems to be the only tech company that figured out what Apple is doing that other companies aren't.
Some people think customers buy Apple products because of their tech, but there's more. People buy Apple because of its design, status, ecosystem and UX.
Nothing is doing the same. The company is combining Android's flexibility and open-source approach with Apple-style design.
These, for example, are the new Nothing Headphone (1) and just look at them.
You see a pair of Apple AirPods Max you immediately know they're AirPods Max. And it's the same with these Nothing Headphone (1).
They do have noise cancellation, and Nothing said they have up to 80 hours on a charge without ANC on.
In the EU, they cost €299, and they're ironically a tad bit more expensive (£299) in the UK, which is where Nothing is based.
I'd buy them. Except I won't. A, because I already bought a pair of AirPods Max, but mostly because I got chaos going on at work and I may need to find a new job. But hey, that's a conversation for another day.
