The crypto market is in a bit of a spot of bother at the minute and yet every company in the world - it seems - is jumping on the NFT bandwagon.
They usually do one of three things: 1, they team up with a celebrity to launch an NFT or 2, they 'drop' a collection of standalone NFTs that you can buy or 3, they create NFTs that you get along with a physical product. In one way or another.
Hyundai chose option 3 for the all-new Ioniq 6, the 'electrified streamliner' (that kinda, sorta, vaguely looks like a Taycan, don't kill me for saying that) as they call it. In short, they created NFTs for Ioniq 6 owners, giving them access "to exclusive experiences and utilities".

The collection consists of 5,000 tokens in total, divided into six different themes: Fun Driving, Stress-Free Driving, Work, Socializing, Healing and Entertainment.
So what exactly does that mean? You can probably get to go to a party in the Metaverse, or possibly in the real world, if you own an NFT.
Maybe.
Can we get some free 'electric fuel' instead? No? Yes? No? Okay. Had to ask.