Be prepared because this is gonna happen a million times in the coming years: RTFKT is an NFT platform that operates in one specific domain and that's the fashion world.

They've teamed up with Nike to launch an ultra-cool and likely ultra-expensive hoodie. That's an NFT. But you also get a free [physical] hoodie with the NFT.

The drop is scheduled for July 21. Clone X and Nike Dunks Genesis CryptoKicks owners will be given priority access.

After minting the digitised hoodie, you can also get a real-world hoodie. It's unclear how. But you'll get it, fam.

I'd wear it. I kinda like it. But I'm fairly confident it'll be stupendously overpriced.

I've crossposted this story on Bitcoinea.