The first thing you need to know is this jacket is expensive. The MSRP is $2,000.
Would you spend 2,000 dollars on a jacket? Would you spend 2,000 on clothes in general? Up to you.
Either way, the reason why we care, par for the course, is the inevitable NFT that comes with the jacket. It's made in Los Angeles by a company called Chiru Labs, but they actually operate under the streetwear brand Azuki.
In total, 10,000 NFTs have minted, and owners will be able to redeem the physical jacket for the NFT.
As ever, it is unclear whether you can actually hold on to the NFT or whether you have to give it away or burn it or whatever for the physical item.
I've crossposted this story on Bitcoinea