Singapore and Shanghai, China, 21 June 2021 - Our media partner yourPRstrategist and Sinofy Group have teamed up to help tech firms build their branding in China, Singapore, and other global markets. Singapore-based yourPRstrategist is a leading boutique PR consultancy firm specializing in the blockchain and emerging technology industries.
The purpose of this partnership stems from the natural need of different strategies for international tech brands to convey their stories across diverse regions.
"Cecilia Wong’s expertise and experience in tech, particularly in Blockchain, is one of the well-admired qualities that will bring upside potential to Sinofy clientele and partners," says Sinofy’s co-founder and angel investor, Amirsan Roberto.
According to yourPRstrategist’s founder, Cecilia Wong, “China is undeniably a leading global force in the new digital economies — producing innovative digital business models, a third of the world’s unicorns no less, while forming a massive marketplace of tech adopters. Sinofy’s vision of facilitating that bridge in marketing and branding into China speaks volumes of their foresight and yourPRstrategist is excited to be a part of this tech story.”
Her LinkedIn post delineates further the challenges facing companies and startups looking to enter the Chinese markets - "Localization, regulatory requirements and even language and cultural barriers have long been touted as challenges to Chinese market entry."
Congrats to yourPRstrategist and we are glad to know there is a gateway for the rest of us at the great walls of marketing in China! 👍
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