Coca-Cola vending machines in Australia and New Zealand will soon begin accepting cryptocurrencies as part of a partnership between Coca-Cola Amatil Asia Pacific and Centrapay.
Jerome Faury, CEO of cryptocurrency company Centrapay, said the Sylo Smart Wallet platform will solve the integration difficulties and poor user experience, which often become obstacles to the introduction of new technologies, such as digital identification and crypto assets.
Centrapay says its platform “helps brands connect directly with customers and increase sales revenue and productivity for sellers.” Coca-Cola Amatil customers will be able to use Sylo Smart Wallet to pay for drinks at over 2,000 Coca-Cola vending machines in New Zealand and Australia with a payment sticker with a QR code.
“Now that we have shown how this can work in Australia and New Zealand, we strive to grow our business globally. We have already begun working in North America and will be guided by the American market for introducing innovations, ”Fori said.
According to Centrapay, due to the coronavirus pandemic, people are less likely to use cash to pay for goods and services. The company believes that due to the possibility of payments in cryptocurrencies, people will be able to touch the device less, which is important in the current conditions. Many vending machines across Australia already accept contactless payments.
This initiative is not the first step of Coca-Cola in the cryptocurrency and blockchain industry. In the fall, it became known that more than 70 franchise companies Coca-Cola Company around the world will be able to use the SAP solution developed on the blockchain for supply chain management.