Today, it is enough to log on to the Internet, and immediately a bunch of screaming headlines will appear: “Terrible news about ...”, “The world shuddered to find out ...” and a great many more fabricated news with clickbait headlines.

Fake news is inherently information products, the truth in the structure of which is partially contained or completely absent. The main danger lies in the fact that false news is similar to ordinary news, because of this, ordinary people easily take it for the truth and actively spread it. Even one small message can lead to devastating results.

Fake news used to be rumors, then they turned into texts. With the development of technology, the distortion of information began to occur through images using Photoshop or edited videos. Today, everything becomes fake - from audio messages to calls and so on. And all this lies look very realistic.
“Constructing fake news is cheaper and faster than digging up an interesting news story and preparing a full-fledged journalistic material,” Maxim Grachev (reputation marketing specialist at Sidorin Lab) once said. Fake news is thought to be some new Internet-related phenomenon, but in fact, similar manipulation of public opinion has been going on for millennia. Gossip comes closest to fake news. But if earlier the goal “to evoke emotions in the listener and spread gossip further” concerned a small circle of addressees - some social community (several houses, a village, an enterprise, a school), now all this is available to a huge number of users. On the Internet, it all started with bots that replaced the activity of real people. Then a more advanced approach emerged that allowed one operator to work with a large number of fake accounts. In recent years, everything has been moving towards the fact that entire channels and even separate social networks have been created to spread disinformation and propaganda. Fake news is used not so much to exchange information as to earn money (money, authority, popularity).

We all understand perfectly well that news that creates a state of anxiety creates uncertainty. This allows us to manipulate our consciousness. Most often, fake news is used in the field of finance, politics and entertainment. In the media direction, juggling with anti-truthful posts allows you to attract an audience and increase traffic to resources. In the political space, lies are used to control the attention of the electorate and shape public opinion. Businesses suffer huge losses due to frankly false information. According to experts, the annual economic losses in the world reach trillions of rubles.
So, the life of a modern person is an endless series of decision-making. People often make choices based on information received in society. Of course, fake news carries a lot of dangers. If people cannot distinguish truth from falsehood, confusion is created and serious misunderstandings of important social, political and other issues arise. This situation undermines the credibility of serious news sources and often leads to irreversible consequences.
And the further, the more the situation with fakes and disinformation will only worsen. Now we are talking about them partly in the context of catastrophes, partly in the context of politics. But in the future, fake news stuffing will also become an economic weapon for large companies that want to manipulate the market.

During the 2016 U.S. election, BuzzFeed found that the top 20 fake Facebook posts generated more views than regular media posts — 8.7 million versus 7.3 million. That is, fake content generated more ad revenue for the site than real media. .
The problem of dissemination of false information has grown so much that it has long reached the highest level. And many states, organizations and communities are working on creating projects to make it easier to recognize fake content. One such project is an ecosystem called Exorde, built around a core platform that provides objective assessments of trust in information based on a community and an artificial intelligence module. The idea of ​​the project is to track the spread of information through the entire Internet network in real time. The goal of the project is to find the source of viral information in its original form, before this information becomes viral.
Exorde as a knowledge network can use the unstructured content of the Internet and perform a first-of-its-kind analysis of the virality of information circulating throughout the network.

The Exorde Work Systems are the core component and will serve as the base layer for the entire ecosystem. Exorde is based on four main parameters:
Ethereum is an open source platform that allows developers to create and deploy decentralized applications on it.
Skale - an elastic side chain network connected to on the Ethereum chain, acting as an execution layer. It is a scalable and elastic environment that provides high transaction throughput.

Filecoin is a decentralized data storage system that intends to replace the expensive and inefficient servers of Google and Amazon.
NLP is an artificial intelligence module that will work with unstructured text. AI will be able to recognize objects in the text, extract sentences, facts, compare them with each other and perform similarity checks.

Also, the Exorde Labs team is proud to announce the launch of Testnet. We are now at the point where Testnet is open to anyone who wants to download the open source modules and participate! This phase includes more detailed web panels showing blocks of data being mined on the Exorde network, the number of free and employed workers, protocol details with additional statistics, URLs, and more. A little later, a new version will appear: Testnet v0.2, with improved staking mechanisms, rewards and dynamic protocol settings. Constant improvements, the most advanced web scraping modules! End of summer - September.

Stock market legend Warren Buffett once said that reputation is something to cherish under any circumstances, because it takes years to earn it, and it is destroyed in an instant. Therefore, it is important not only to avoid situations that can put the company at risk, but also to be able to competently defend yourself if others try to do it. Therefore, we need to learn in every possible way how to protect our reputation, track and destroy fake news. And Exorde Labs is another step that will bring us closer to objective information.

Written by Bimevox
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