Distinguishing fact from fiction is not always easy

By Bimevox | Ambassador projects | 8 Jan 2023


In the first decade of the XXI century. independent non-profit organizations and editorial departments in quality media have emerged around the world, professionally engaged in fact-checking. Their occurrence was associated with a complex of reasons. Firstly, against the general background of the loss of trust of the mass audience in traditional media (also called MSM - mainstream media) and thanks to the development of the Internet, a variety of alternative media has emerged that pursue commercial or political goals and distribute news from various, including unverified sources through social networks. . Secondly, government and commercial organizations, political parties, private companies have constantly improved their public relations (PR), hiring communication professionals who developed media strategies and produced news from a customer-friendly angle.

Therefore, it is not always possible to distinguish truth from fiction. Often what seems to be true turns out to be a lie, and vice versa. It is especially difficult to distinguish the truth from fakes in stressful situations.

Exorde is a decentralized protocol that allows anyone to commission 100 or even 1000 people to run blockchain-based software to research a particular topic or keyword. Exorde not only crawls social media and blog platforms to collect the most recent published conversations, but also uses machine learning to collate data and interpret how people feel about a topic.

Exorde receives input URLs for public information such as social media posts, press articles, photos, and videos. These URLs are then processed in a decentralized data pipeline that produces output graphs linking all similar data and facts. The analyzed content is stored in an archive that has open access, so any person can access the original information at any time and from anywhere in the world.

Today, the Exorde protocol can be used in many ways, whether it be public opinion issues, for commercial purposes of any fast-growing company, for journalists in the field of censorship and information evaluation.

And it turns out that:

Exorde can record online activity before it is deleted.

Exorde can go to any public platform.

Exorde can detect censorship that social networking sites might not even be aware of.

As we can see, there are a huge number of ways to use Exorde both for commercial purposes and for issues of public interest. In conclusion, we can say that automatic detection of fakes is a fairly young area, in which there are many difficulties and opportunities. This task can bring (and already brings) new popularity to the classical methods of information management. At the same time, it is safe to say that the demand for approaches to detecting fakes will grow, as the popularity of tools for their creation will grow, as well as its availability, which will lead to a huge wave of fakes. In addition, models for creating fakes will improve, and the quality of the results will only improve. If now an unprepared person can still discern inconsistencies in most of the generated news, then in five to ten years it will be much more difficult, if not impossible. Therefore, the key issue is the education of an information culture by society. And Exorde will help us evaluate the information.

Written by Bimevox
Join to Discord: https://discord.gg/e4y7bjQSwW
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Reddit: https://reddit.com/r/Exorde

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