The most important function of a modern media system is to control, form and predict the reaction of people's needs and behavior. The phenomenon of disinformation in the era of social media plays a crucial role in the process of influencing public opinion. We, without hesitation, perceive the information received as it is. And we are faced with the main question - are social networks capable of distorting our understanding of reality? And how does our gullibility affect our actions in the real world? So, if you get the news from social networks, then this means that in parallel you receive a daily dose of lies, unverified rumors, conspiracy theory horror stories, and incorrectly worded messages. When all this is mixed with reliable information from reliable sources, it can be very difficult to get to the bottom of the truth.
Disinformation goes viral almost as often as reliable information, according to an analysis of data collected by Columbia University's Emergent program, which studies rumors. And yet, it was found that the effect of false memory, which occurs as a result of exposure to misinformation, is associated with anxiety and depressive states. And today, countering the spread of false information in social networks and other mass media can be based on both machine algorithms and more complex social technologies.
In response, the Exorde ecosystem was developed, which is built around a core platform that provides unbiased credibility scores for information (and virality-related analytics) based on community, AI modules, and a token-based economy.
Exorde uses an open source decentralized protocol to collect data from around the world. The project is based on the idea of decentralization, which guarantees data neutrality and transparency. Exorde aims to extract and sell brand/cryptocurrency/share reputation scores based on what people say on social media.
Exorde receives input URLs for public information such as social media posts, press articles, photos, and videos. These URLs are then processed in a decentralized data pipeline that produces output graphs linking all similar data and facts. The analyzed content is stored in an archive that has open access, so any person can access the original information at any time and from anywhere in the world.
Exorde is run by its DAO (Decentralized Autonomous Organization) and uses community votes and polls. Management will be decentralized among all members of the community. Collectively, they will be able to change the internal rules and parameters of the systems (rewards, limits, delays, scheduling, etc.) and will have a built-in reputation system. These mechanisms are designed to continually align the interests of the community and its governance for the benefit of Exorde.
If you want to see the Exorde Index in action, visit https://exorde.io/. If you have questions about the Exorde Index or the protocol behind it, please visit our Discord: https://discord.gg/ExordeLabs.
Written by Bimevox
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