Following a swift and delicate announcement on her Twitter account, just a mere fifteen hours before the worldwide release date, Taylor Swift dropped her 8th album, folklore, less than a year after Lover, a radically different strategy for the multi-million seller singer.
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Folklore marks the second endeavor between the Pennsylvania-born artist and her new record label, Republic Records, after a not-so-sweet split from Big Machine Records, her imprint for more a decade.
Folklore comes to us, as it is, in what will be for indisputable an exciting examination of the singer's grasp at the music industry.
In a market that continues to shift away from sales, mixed with ever dropping revenues, Folklore commercial returns will be setting a precedent for the new Swift-Republic Records alliance.
Money aside, music is and shall always be an expression of art, and Folklore took the sentiment to the heart.
Pop, dance and happy vibes move aside to be replaced raw emotions and story-telling, lightly and sometimes not so lightly tinted with sadness, that fits ever so perfectly with the times we're living today.
Isolation makes your mind run wild, and Folklore sees different characters' stories, from theirs and other perspectives be told, it takes you for a ride through lives that are not yours, but they feel springily relatable.
Today's raining over here, and it's almost as if the weather was on track to set the mood that Folklore requires, and it did an awesome job at it.
Check out, Cardigan, the lead single from Folklore, which at the time of writing already had 7.7M to its name.
Folklore, is available now for purchase on Swift's store,
and on iTunes, where it's currently sitting at #1 and #2.
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