Since ancient times, sports and sporting events have had the power to bring together people like no other. The level of engagement, the rush, the thrill of the gameplay, the feeling of victory, and the unity in celebrations after that - are unique to sports. 

However, another emerging space in the world has successfully brought communities together to rally for a common cause - that of the exciting world of cryptocurrencies. The common thread between sports and crypto has helped the sports industry become one of the pioneers in driving mainstream adoption of blockchain and crypto-powered technologies for a wide range of applications. 

Cryptocurrencies are helping sports organizations and athletes monetize their success beyond traditional brand partnerships, drive higher engagement with their fans directly and with greater transparency, and empower them to form more rewarding bonds with their global community of fans. 

Read our latest blog to learn more about the various ways cryptos have revolutionized the sports industry and what to expect shortly. 

Find out how the bond between crypto and sports evolved over the years, the different use cases for cryptocurrencies and the underlying blockchain technology within the sports industry, and the upcoming trends we can see. 

You can also trade fan tokens on your favorite exchange, KuCoin. Check out our brand new category for sports coins and make the most of this emerging opportunity in the crypto market!