The FIFA World Cup is officially underway after months and even years of excitement building up, capturing football fans’ attention worldwide. The football mania has spilled over into all walks of life, and this time around, it’s also impacting the crypto market! 

The enthusiasm surrounding FIFA and all things sports have helped shine the spotlight on sports coins and fan tokens. Sports coins are branded cryptocurrencies designed and issued on a blockchain network by sports organizations, athletes, and even eSports projects. They represent a tokenized version of value for the fans who hold the tokens, giving them unique opportunities to engage with and express support for their favorite sports teams or players. 

Read our latest blog on the top sports coins traded on KuCoin and become a part of this upcoming revolution in the market. 

Sports coins and fan tokens empower their holders with unique benefits, such as membership, exclusive access to events in the physical world and the metaverse, branded merchandise, voting rights on strategic decisions, and more. For sports brands, these tokens offer an innovative way to monetize fan engagement and enjoy direct access to fans in the real and virtual worlds. 

We now have a brand new category exclusively for sports coins. Check out the other sports tokens we’ve listed on our platform and get in on all the sporting action in the crypto market today!