tl;dr: Know where you are on the adoption curve. Be aware of where others are. Behave accordingly. Easier said than done.

There came a point in my journey of crypto exploration where I just kind of threw up my hands and said,

“I really don’t care to explain it to any more people. I don’t care if you get any or not.”

Satoshi famously hit that point as well in July 2010.

 If you don’t believe me or don’t get it, I don’t have time to try to convince you, sorry.

https://bitcointalk.org/index.php?topic=532.msg6306#msg6306

It’s ok to reach this moment.

It’s even ok to say, as Seth Godin told us, “Don’t worry, it’s not for you.”

Adoption Curve GPS

I might add…right now.

The adoption curve has room for everybody.

It’s just important to remember where you are and where most people are.

Whoever you are, “most” people are not in the same part of the curve as you.

Just because it’s right for you, today, doesn’t necessarily mean it’s right for me today.

It (Bitcoin, email, smart phones, VR, etc.) might be something I get tomorrow.

The Bitcoin Adoption Curve

This has been on a my mind ever since I saw a June 12 article called JPMorgan Says Bitcoin Crash Survival Shows It Has Staying Power.

The article quoted a JPMorgan report called ““Cryptocurrency takes its first stress test: Digital gold, pyrite, or something in between?”

And I thought to myself “first stress test…for you.”

The flip side of being later in the adoption curve is that you might think the event (a Bitcoin price crash) is happening for the first time.

Experiencing the Curve

The reality is that it’s just happening the first time for you.

The roller coaster in the park, the thrilling scene in the movie, the new dish at a restaurant…they’ve all happened before. Just not for you because you are someone else on the curve.

It’s not just you, it’s me.

The danger in marketing (and it’s all marketing) is that you commit the cardinal sin of forgetting that you are not the market.

So, JPMC says “first crash” and those on the left of the curve are incredulous? This is something like the 100th crash.

Initially, I scoffed at this, mocking them in my head as I watched the slow move from “Bitcoin is a fraud” to “we’re accepting Bitcoin related clients” to “well maybe this is digital gold after all.”

But then I took a deep breath and reminded myself to just be patient.

Like everyone else, they are on the journey. I shouldn’t pick on them because they started it later.

I should be glad they are even on the read.

Patience.