Opening Ramble
I don't know if it's too early in my Publish0x career to start getting creative about how I place my thoughts.
I think it's going to seem confusing that I'm talking about marketing and still going against my own belief systems at the same time.
I've been brought up with a semi Buddhist I call my father. He learnt from his father and so the story goes that we are humble creatures. If we share things, it should be in moderation and not out of pride. Find pride in the work you do but don't show pride when speaking to others about your work. Downplay it and downplay yourself. Don't over-share your work because it could be abusive to people.
Kind of feels like I've been trained to be the anti-NFT artist my whole life. It's really confusing how to deal with this situation because now all I have to do is step out of my comfort zone and start actually interacting with people like a door to door salesman going..
"Hey! want to look at something I created? I'm sure you'll like it..."
"..come on. Give it a spin, you're bound to want something...."
"Come on then.. BUY IT!"
"I SAID BUY IT DANG IT! YOU MUST BUUYYYY!!!!..."
Yep. Seems a little obsessive but that's kind of how it seems to unfold as I'm constantly shoving my work down people's threads and shill posts, adding new friends and getting added by new friends. I went up to 1231 followers in a few weeks from my stagnation over a period of a few years.
And these are the people I may have interacted with once or twice who thought it was beneficial to add me as someone they'd like to see on their feed.
Like I said, I understand social media to an extent, and I understand the need for such a network but I find it really confusing and overwhelming at times.
This brings me to the dilemma I'm facing.
How do I go from stay humble, don't overshare to share! share! share!
A-HA! moment
I start doubting myself about whether or not I can do this. It's a 9-5 at the moment after my 9-5 daily. So I've got to start planning after work to start working and before I get to that point, I need to calm myself and resign myself to the fact that I am going to get down to business by marketing myself.
Decades of social structuring out the window then right? Right.
So here's what I did with myself.
My solution
I realised that if I was going to actually do this, I'd need to understand that this is a choice. I can behave the way everyone else does, or I can do this in a timely fashion and take stock of my actions while actively making sure that I am targeting my audience by working up to the almighty Shill.
Starting today (2/2/22) I'm going to work on a marketing plan. I'll be releasing my new collection on the 3rd of March 2022.
I may do this on FND or Opensea, Sloika or even on Knownorigin (Pending Application Approval).
In any case, if my strategy is correct, I'm not going to have to worry about where I post my work.
Here's what I plan on doing.
- Starting today, I'm putting out a teaser on my twitter feed 3 times a day. The usual, morning, afternoon, evening. For a week, this will be all I do for this project.
- In a week, I'll start speaking about this on spaces including ones I host alongside the 3 daily posts and 1 post a day with a teaser image.
- The week after that, it'll be spaces, posts and i'll write an article a day (project management skills willing) on Publish0x about the project and maybe one on Medium(not sure I want to but the NFT & Crypto spaces rely on it so I may for marketing) and a collage of the images in the collection. I'll limit them to 10 images.
- Finally, on week 4, all of the above + open spaces with ama's about my work and thoughts.
I'll keep you posted step by step on the progress.