It seems that it has been the norm that the best coins with the most innovative features are usually the underpriced ones.

Examples are Ripple, Stellar, LINK and BAT. 

Many people for some reason hate Ripple and Stellar Lumens, but we can't deny the fact that these are very innovative coins that might end the problem of individuals with internet connections not having banking facilities.

But this post is on BAT. This post is on why the almighty Basic Attention Token is regarded as the underdog in the token industry.

Many people seem to have forgiven Google for its atrocities and seem to have forgotten how much of their data Google has. If you're using am Android phone right now, chances are Google knows exactly where you are, and where you've been in the past few days.(hopefully you haven't been anywhere. Stay at home!)

That aside, should you search for something on Google right now, you'd see that the first few results are ads. Most of the time, these ads aren't even related to what you're searching for. 

Equally on YouTube, you are served at least an ad while watching content, with several creators placing multiple ads within the video stream itself.

Enter BAT and the Brave browser. They help you to cancel out these ads and make the browsing experience cleaner and more streamlined.

But people haven't given the necessary value to BAT. It seems that they don't value privacy.

They equally don't value user targeted ads. Let's face it: Without ads, we won't know about some genuinely useful products. But when these ads are all over the place, it make sure browsing experience a bad one.

Well, with ads served according to your interests, and in an aesthetically pleasing way, it makes the experience of ads a completely different one.

BAT is undervalued. Which means that when people really figure out its value, which is only a matter of time, it will mark up it's price.

Thanks for reading.