There is still a (not so) long way to go regarding crypto mass adoption. Maybe slower than we think (allowing to buy at low prices) but not too far out (far enough so time can work its magic).
A large part of consumers and content creators are still crypto phobic and the common media platforms, especially in some countries, propagate negative and speculative news about the crypto sphere conveying an overall sense of distrust to it.
Why so many tokens?
All this technology can be quite confusing. Recently I watched a video from Ivan on Tech youtube channel, where Ivan an international speaker, blockchain educator, software developer, and data scientist interviews Grant Cardone a social media influencer and real estate mogul. Grant Cardone is pro cryptocurrencies but states that the problem is that there are too many cryptocurrencies and that might constitute a problem. This is something most people believe. Ivan explains that calling everything cryptocurrencies can mislead the public interpretation. Many tokens can be considered as an equivalent to loyalty points and not real currencies. And this is the beauty of this new economic model. Tokens have a value but are not competing with each other, they have a distinct utility and application.
Blockchain technology allows tokenizing almost everything. This feature allied to a lack of real understanding about what are the different types of tokens generates noise and confusion. Fake projects and airdrops also don't help — the most powerful form of marketing it's viral and passed by word of mouth — and people don't need much to completely discard a novelty.
Between projects that are born out of a willingness to participate but lack a strong foundation and vision, others steadily and diligently are creating the space they need to grow. The strength of such projects, the driving force behind some blockchain networks and its native tokens is a set of characteristics that make it a versatile asset, ensuring strong applications and practical case uses that facilitate adoption and allure investors.
The time is always now, and many are pointing 2020 as a turning point where some of the current strong cryptos that still have a low price, will rise in value. So crypto investors are buying, holding on, and staking digital assets.
I can't predict the future, and there's always risk regarding investments, but it sure feels right...
