XRP is designed as a payment solution that is fast, cost-effective, and crosses borders usually limited by old-world banking practices and limitations.

The CEO of SendFriend sees XRP as the solution for their operation.

According to Coinspace.com:

Ripple’s cost-saving utility
SendFriend is a money transfer firm using XRP payment solutions by Ripple. The company recently claimed that using XRP has helped its customers save about 80% in remittance fees. Speaking at a conference on Thursday, its co-founder and CEO David Lighton said, “Companies like Western Union can charge up to 10% to service a payment—we can get it done for 2%.” They use the On-Demand Liquidity (ODL) provided by Ripple to conduct business. As a result, they don’t need to pre-fund accounts in the destination currency when making cross border transfers. This eliminates the need to maintain working capital for this purpose and helps them save.

On-Demand Liquidity is what XRP brings to the table for payment processing, which is proving to accomplish the goal of speed and reduction in cost, in the case of SendFriend, it is a savings of 75%, which will allow them to become more competitive in rates for customer growth and retention.

Others that are benefiting from XRP's solutions offering include FlashFX, Viamericas and MoneyGram, goLance, and Interbank Peru.

2020 will be a year for larger coin projects to assert their position in the crypto market, but even more important, they represent how crypto connects to the world. Whether you are a fan of Ripple and XRP or not, the crypto world on whole needs projects that reach deeper into the traditional financial market. It becomes a situation of being realistic; digital currency solutions can either step up and prove the blockchain model, or the banks and governments will be happy to step in and do it instead.