I want to continue a series of articles about areas where blockchain can be used. Also, I want to highlight some startups that are trying to implement blockchain solutions in those new areas.
So, please, do not forget to check my previous article, “Blockchain and the digital advertising market.”
Today I want to talk about decentralized video distribution. Many people are complaining about the centralization of Youtube and Twitch and looking for alternatives. So, I decided to make a selection of blockchain startups that could challenge centralized platforms.
According to White Paper, the Theta team is developing a network that will allow users around the world to use spare bandwidth and PC resources to cache and distribute video to other users of the network, while gaining Theta tokens. According to the company, the new decentralized network provides much more efficient and high-quality streaming without the need to develop an expensive network content delivery infrastructure.
"Theta Network is a decentralized end-to-end protocol for processing and delivering data, not just video but all types of data."
The platform builds a distributed streaming network on which token will function as a reward mechanism to encourage all interested parties to use DSN.
Here are some of the features that make Theta a very good platform for streaming video:
- Integrated decentralized video delivery;
- Dapps support for entertainment, broadcasts, films, enterprises, conferences, training, etc .;
- Theta Blockchain – the protocol compatible with ERC20 tokens.
"While our work with Samsung is early, the potential is enormous - imagine if anyone with a Samsung TV in their living room could be earning tokens passively by sharing bandwidth with nearby users?"
In 2020, the project plans to launch Theta Mainnet 2.0. with Multi-BFT consensus mechanism and a growing number of enterprise validator nodes
Lbry is a decentralized blockchain-based content sharing platform focused on content creators (videomakers, musicians, writers or software developers) who want full control over their work.
There is no advertising or corporate censorship on this platform, and the platform doesn’t make a profit on the income of the content creator.
The decentralized LBRY platform is positioned as an alternative to large centralized media resources. Moreover, due to the fact that LBRY was originally developed for working with content, the project can provide better performance and develop faster.
D.Tube is a crypto-decentralized video platform, built on top of the STEEM Blockchain and the IPFS peer-to-peer network.
Because of the decentralized nature of IPFS and the STEEM blockchain, D.Tube is not able to censor videos, nor enforce guidelines.
Decentralized applications (DApps) like DTube are free from any control or interference from any authority. Each user using it receives a portion of the share of power over it. Therefore, DApps cannot suspend or terminate any accounts, and not because they do not have rights and powers, but because everything is distributed.
PeerTube is a decentralized platform for organizing video hosting and video broadcasting, funded by a French non-profit organization: Framasoft. PeerTube is an independent, lightweight, scalable alternative for YouTube, Dailymotion, and Vimeo, and uses real-time visitor browsers to build a content distribution network. Project achievements are distributed on GitHub under a free license AGPLv3.
PeerTube is based on the use of the WebTorrent BitTorrent client, which is launched in the browser and uses WebRTC technology to organize a direct P2P communication channel between browsers, and the ActivityPub protocol, which allows connecting disparate servers with video into a common federated network in which visitors participate in the delivery of content and have the ability to subscribe to channels and receive notifications of new videos.
But there are a lot of rumors about the decentralization of the service and I leave it to your own decision 😉
Thus, one of the very common areas for the development of blockchain technology is the distribution of video content. This trend can be easily determined both by the number of projects in this area and by their success - for example, the Theta and LBRY projects.
And which projects in the field of digital advertising are you following? Feel free to comment below and share if these projects weren’t mentioned in the article.