One of the things I care most about (for some reason I don’t fully understand) is that our financial system needs to be rewired and decentralized.

To accomplish that is going to require a DeFi platform that can not only scale to billions of users and trillions of transactions/assets, but also one that will maintain its decentralization and security as it does. And those are just the table stakes.

It’s going to require a different orientation than the current DeFi paradigm, which is full of insecurities, hacks, and a ridiculously long learning curve for developers.

And it’s going to require a bold vision for how to make-and keep- the network growing, rewarding, and fair.

I had the privilege of working as an advisor to the RDX Works team (building the Radix protocol) for nearly a year when they approached me to be the CMO. When they did, I was happily in role as CMO of Gtmhub, the leading provider of OKR software and wasn’t necessarily looking for a new opportunity. However, the chance to be at the epicenter of the DeFi revolution was appealing. Very appealing.

Still, there was work to be done at Gtmhub, which I wasn’t prepared to abandon. I had joined that team soon after it had raised its Series A and did what I could to build out the marketing function and team. Over the course of the next 20 months, Gtmhub raised two funding rounds, the last of which, a Series C, was for $120 million and the largest of its kind in the industry’s history.

This milestone felt like an appropriate moment to revisit the Radix opportunity and, with tremendous support from the Gtmhub team, I was able to make the transition over the course of December and January.

If I had to sum up Radix in two words, it would be “radically different.“

• only Radix has started with the question of “how do we decentralize the $400 trillion global economy so we can remove inefficiencies, increase competition and raise the financial well-being and security of billions of people?” and worked backwards. It’s a radically different vision.
• only Radix has architected a full DeFi stack that is purpose-built to handle assets so software developers have everything they need to deliver better, faster, and cheaper financial services to the billions. It’s unlike all of the other Layer 1 technologies, which are general purpose and designed around messages.
• and only Radix has innovated on the concept of a public distributed ledger to go beyond the scalability constraints of a blockchain to the “shard space” and beyond the extreme limitations of the Ethereum Virtual Machine execution environment to create a powerful digital finance engine, called the Radix Engine. This may seem like techno-babble, but without a platform that can truly scale and empower developers, the vision can never be realized.

This combination of a radically different vision, solution, and technology leads me to believe that, although the climb will be very steep, Radix is uniquely positioned to serve as the publicly-owned bedrock for the financial system of the future.

And that’s why I joined the mission.

P.S. and to be clear, there is nothing wrong at Gtmhub. On the contrary, the company is growing like crazy and the wave of OKR demand is as well. I exercised my options and am a believer. I just wanted to spend my time in crypto full-time.