Focus your attention in crypto by narrowing the social media you intake based on that outlet's culture

Breaking Down Web3 Social Media Cultures by Platform


Crypto's daily information output would overwhelm even the most dedicated researcher. Gamblefi, gamefi, defi, socialfi, scifi, feefifofum —  it doesn't stop. And it doesn't help anyone, noob or S-tier, to try to take in all of that. You'll never make money doing that; having more information is not equivalent to having an edge. Ask that brain dead 13 year old who just outraded you off of one timely TG memecoin tip and a cash loan stolen from his fat momma's credit card.

I have greatly improved my results by focusing my attention on the crypto social cultures that coincide with my personal trading strategy and personality. Fie to the rest. Below we have a description of each culture so you may determine which of them coincide with your trading style and personal bias.


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Crypto Telegram

Good for: Degenerate microcap altcoins (shitcoins)

Awful for: Long term holds

Telegram is the dark corner of crypto where the shifty underbelly of web3 come to do the digital drug of Dextools degeneracy. Pew, it stinks in here. But it's also where you'll catch a HarryPotterObamaSonic10Inu at $50K mcap before anyone else sees it. The biggest traders come to TG under untraceable aliases to create funny memes for no reason. Alpha groups are constantly jockeying to collaborate on pump and dumps, at the same time playing each other so they can dump before the other.

Who should be here: 

  • Small time traders looking for a huge come up
  • Pure gamblers
  • 4chan/Reddit types

Who shouldn't be here:

  • Anyone over the age of 14
  • Anyone who claims a dependent on a tax form
  • Anyone who doesn't understand Gen Alpha culture
  • Anyone with autism or student loan debt

I actually take that back. Autism probably works in your favor on TG.

Crypto Youtube

Good for: Noob onboarding

Awful for: Getting into projects early

Crypto Youtube is great if you are trying to learn the basics about a segment of crypto. For instance, if you're well versed in defi but a gaming noob, Youtube is a great place to go to get the lay of the land before you go into Crypto Discord and make yourself look stupid. However, Youtubers get information notoriously late, plus the long form content style of Youtube does not coincide whatsoever with crypto's lightning fast shitcoin movements.

It seems like every crypto gaming project puts out one or two Youtube intro videos then gives up on the platform. I honestly don't know what that's about, but it's annoying. Embersword is one of the few projects using Youtube for web3 gaming the right way (except overbotting the view count).

Who should be here:

  • Noobs looking to learn general information about a sector of crypto
  • Investors looking for long term (3-6 month hold) plays
  • Gamers looking for in-depth gameplay demos

Who shouldn't be here:

  • Degens looking for up-to-the-second information
  • P2E gamers (I know it's tempting to see Youtube as your main, but influencers here only post after they've sucked all the profit out of a game! Go straight to playtoearn.net and find your own games; filter for the newest games with rising volume)

Crypto Twitter (CT)

Good for: Engagement farmers

Awful for: Investors

Crypto Twitter gets a lot of love that it actually shouldn't. I can't think of a noisier platform for traders, because it's overrun with shitposters who have already made their millions just playing around with smaller accounts. The only reason big accounts post on Twitter is to farm engagement. Basically, you follow them, then they score Bybit sponsorships and Discord community manager jobs without risking any real investment in a goddamn thing. CT is notorious for Jim Cramer syndrome, meaning that if you do the opposite of what it tells you, you'll become profitable. If you're accumulating crypto in anticipation of a bull market, it's best to ignore CT and get your info from a web3 focused microposting platform like Diamond.

Crypto coin communities on Twitter are equivalent to TG memecoin or P&D groups, but TG is better for degens. Twitter communities are better for sharing information and finding like-minded people to form project teams.

Randomly entering crypto Twitter Spaces may net you a lucky giveaway. Keep it on as background noise while you run around TG looking for memecoin P&Ds. Make sure you request to speak 100% of the time even if you don't know wtf you're talking about.

Who should be here:

  • Traders who already made it
  • Engagement farmers looking for a web3 job
  • Content creators who larp as traders to get a community management, research or alpha caller job in Discord

Who shouldn't be here:

  • Traders who haven't made it

Crypto Discord

Good for: Giveaways

Awful for: Poors

Most of the legitimate, profitable giveaways in crypto I've found occur in tokengated Discord groups. If you are in a high-quality NFT project, you can 100% expect super early whitelist, FCFS and airdrop opportunities from other potentially profitable projects. This is in stark contrast to crypto Twitter — if you click on whitelist and airdrop links there, it's only a matter of time before you run into a wallet drainer.

The main issue with crypto Discord is that the best rooms are tokengated. Gating legit opportunities is one of the main ways big NFT projects get holders to hodl their assets, so they have to be stingy with the good stuff. Your best bet: Use a good crypto TG alpha group to luck your way into a quality NFT mint, then hold for dear life and farm the Discord to death.

Don't hang out in closed project lobbies hoping they'll let you in. Your time is better spent getting a job to buy your way into a good tokengated Discord or spraying and praying in TG>>> 😂

Who should be here:

  • Anyone with high quality NFTs (farm, farm, farm)

Who shouldn't be here:

  • The poors

Crypto Tiktok

Good for: Nothing

Awful for: Everything

Maybe Tiktok will be more of a factor as web2 and web3 merge through initiatives like $UEFN, but I really haven't seen a good reason to use or hang out on this platform if you do crypto. Maybe Gen Alpha gets some dance for a token to go viral there once every six months; I dunno. It's not worth the time if you're trying to make money, especially in crypto gaming.

Who should be here: No one in crypto

Who shouldn't be here: Crypto

Crypto Facebook

Good for: Asian gamers

Awful for: Anyone else

Facebook is still the most popular social media platform in many developing nations, and as such, is a great place to find groups to tackle social P2E games. Western gamers may not find these opportunities viable, as the games marketed here have payouts scaled to developing nation currencies.

Who should be here:

  • Asian/African/EE gamers looking for the latest P2E craze

Who shouldn't be here:

  • Anyone else in web3

Crypto Instagram

Good for: Nothing

Awful for: Crypto

You can find a few decent short term meme-based pumps on Instagram like $VONSPEED (don't invest in that shit now; you're mad late), but even millions of views here doesn't guarantee a successful project. Crypto projects syndicate content here out of habit, it seems. This may be a fine place for a casual gamer to discover a project, but this isn't where investors should look for super early opportunities or hidden gems.

Who should be here: Not crypto people

Who shouldn't be here: Crypto


The only reason big accounts post on Twitter is to farm engagement. Basically, you follow them, then they score Bybit sponsorships and Discord community manager jobs without risking any real investment in a goddamn thing.


Why is Crypto Dependent on Web2? (Subtitle: I Thought This Was Web3?)

The bigger question here is why web3 still relies on web2 to cultivate its audience. I can't think of a more tragically ironic scenario than a tonne of web3 projects mercilessly touting their decentralization features while saying, "Oh yeah, uh, you need to connect your X and email before you can interact with my platform, bro" huhwhat? In the meantime your dEcEnTrAlIzEd audience has to pay Elon Musk a $6 ransom, submit to email tracking and suffer dark web info leaks just to onboard into web3. Shit's silly and honestly lacks integrity.

I'd like to take this opportunity to introduce you to a more decentralized web3 alternative for each of the above social media platforms. Project owners, it's up to you to actually make use of these platforms instead of these bottleneck web2 socials.

Not saying these platforms are perfect either, but it's a step in the right direction if I'm forced to hook up my Diamond App to access a web3 platform rather than my Twitter.

Alt Telegram — Steemit

Alt Youtube — Odysee

Alt Twitter — Diamond App

Alt Discord — Tribes, Commonwealth

Alt Tokkytik — Whistle (in beta)

Alt Facebook — Torum

Alt Instagram — Chingari

If you like what you read, follow on Diamond and Twitter for more cryptastic alpha.

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Mad Money: NFTs, UGC and Web3 Gaming
Mad Money: NFTs, UGC and Web3 Gaming

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