(IJCH) Jollibee? Think Filipino version of McDonald's or Burger King - But Tasty! (or How Jollibee has been steadily growing and profiting)
IJCH - Inside JaiChai's Head (Meaning: My Warped, Personal Opinions and Musings)
From the Author:
Salutations.
I am JaiChai.
And if I haven't had the pleasure of meeting you before, I'm delighted to make your acquaintance now.
I invite you to interact with everyone, learn, and have as much fun as possible!
For my returning online friends, "It's always great to see you again!"
Jollibee? Think Filipino version of McDonald's or Burger King - But Tasty!(or How Jollibee has been steadily growing and profiting)
Filipinos are absolutely passionate about Jollibee.
It is more than a fast food franchise. It is a combination of Western Style family restaurant, status symbol, and Filipino pride.
To be honest, I don't eat that much fast food.
But when I do, it's usually Jollibee's Chicken Joy and/or "Champ" burgers - incredibly yummy!
And the following articles attest to both the success of Jollibee through the years and the brand loyalty among Filipinos abroad.
Full Disclosure:
I have owned Jollibee stock for over twenty years.
Last time I checked, I've made over a 675% profit - mainly because I forgot I bought it! Lol!
Jollibee - Increasing Global Market Share
"Can Jollibee take a bite out of the global fast-food market?"
LOS ANGELES/MANILA -- Lavinia Caratay's family has a dining ritual every weekend that is rooted in memories of her youth.
"I've always loved Jollibee," Caratay, 46, told the Nikkei Asian Review in late June after ordering a Yumburger for her 11-year-old daughter and Chickenjoy for her 10-year-old son.
While the Caratays wait for their food, other Filipinos begin to queue up at a cashier counter manned by their compatriots to pick from a menu that includes a hamburger topped with a juicy slab of pineapple, spaghetti topped with a sweet sauce and chopped hot dogs, and palabok, a noodle dish with shrimp sauce.
Jollibee - Empire Building
"How Jollibee's founder is building a fast-food empire"
MANILA -- When Jollibee decided to shift from ice cream to hamburgers in the late 1970s, founder Tony Tan Caktiong and wife Grace did their homework. The couple sampled as many different burgers as they could find in Manila to get a taste of what was being offered on the market.
As Jollibee chairman, Tan does the same sort of surveying today, only on a much wider stage.
In recent years, the man behind the Philippines' most popular fast-food chain has spent most of his time overseas, sampling everything from dim sum to tacos as he seeks to realize his dream of transforming Jollibee into a global restaurant empire.
Parting Shots
By JaiChai
Mighty Kind of You for stopping by.
Truly hope to see you again!
About the Author
Believing that school was too boring, he dropped out of High School early; only to earn an AA, BS and MBA in less than 4 years much later in life – while working full-time as a Navy/Marine Corps Medic.
In spite of a fear of heights and deep water, he performed high altitude, free-fall parachute jumps and hazardous diving ops in deep, open ocean water.
After 24 years of active duty, he retired in Asia.
Since then, he's been a full-time, single papa and actively pursuing his varied passions (Writing, Disruptive Technology, Computer Science and Cryptocurrency - plus more hobbies too boring or bizarre for most folk).
He lives on an island paradise with his teenage daughter, longtime girlfriend and three dogs.
